05/08/2026
Naming things is hard.
I've been building this analytics platform for months, and last week I finally stopped calling it 'the platform' internally.
It has a name now. I'll share it soon.
But here's the real question I wrestled with: when you name a product, what should the name communicate?
Option A: What it does (descriptive — boring but clear)
Option B: How it makes you feel (emotional — memorable but vague)
Option C: What it enables (aspirational — my choice)
The name should tell you that this platform gives you something you didn't have before: visibility into your business that was previously locked away in spreadsheets and disconnected systems.
More coming soon. 👀
Founders — when you named your product, which approach did you take? Descriptive, emotional, or aspirational?