10/16/2026
Bet your apartment marketing team hasn't caught this yet.
Around October 9, ChatGPT stopped tagging its links. No UTM. No referrer.
That renter who asked ChatGPT for pet-friendly 2-beds near downtown and clicked your floor plans page? GA4 now says they typed in your URL.
Your ChatGPT traffic didn't drop. It's hiding in Direct.
Most multifamily dashboards will show AI search "falling off a cliff" this month. It didn't. Don't cut the strategy because the label disappeared.
Here's what it means for property websites and what to do now
Link in comments!