Royle Printing

08/31/2026

Paper finishes play a big role in the look and feel of your final piece.

From high-shine and smooth to soft, balanced, or natural and textured—each option creates a different visual and tactile experience.

Choosing the right finish helps bring your design to life and enhances how it’s seen and handled.

08/27/2026

What gives print that extra pop? It starts with coating.

Paper coating is a specialized layer applied to enhance smoothness, brightness, and overall print quality—helping ink sit better for sharper images and more vibrant color.

Made from a blend of materials like clay, the coating is applied using methods such as bath or blade coating, then dried to create a smooth, durable finish.

The result? A polished look that elevates every piece.

08/25/2026

New print. New bind. And we are feeling good.

From printed sheets to a finished magazine—watch Brio take shape, one bind at a time.
There’s just something about seeing it all come together!

08/24/2026

The same basis weight is NOT the same thickness.

Paper choice can completely change how your piece looks, feels, and even mails.

Higher bulk = thicker feel, wider spine, more premium presence.
Lower bulk = slimmer books, better postal efficiency.

It’s all about finding the right balance of weight, bulk, and caliper to hit your print, bindery, and mailing goals—while still delivering the experience you want.

08/21/2026

We’re excited to be attending the Outdoor Writers Association of America (OWAA) 2026 Conference in Madison!

If you’re attending, come say hello to the Royle Printing team! We’ll be sponsoring two sessions on Saturday, the 22nd:

Press Trips Breakout Session — (Saturday morning, Hall G)
Supporting Group Gathering — (4:00PM, Hall F)

We’d love to connect, talk print, and learn more about the stories and publications you’re working on. Stop by and see us! 👋

08/18/2026

Direct mail isn’t old school… it’s evolving. 📬

Today’s best marketers aren’t just sending mail—they’re rethinking it. From smarter targeting to high-impact formats, the focus has shifted from cost per piece to results per campaign.

Because when a piece feels valuable, it gets noticed—and that’s what drives response.

If you’re still treating direct mail like a volume game, it might be time to rethink the strategy.

👉 https://www.piworld.com/post/how-todays-best-marketers-are-rethinking-direct-mail/

Today's successful direct mail campaigns are relying on smarter strategy, not bigger budgets. Here are five ways marketers can rethink direct mail.

08/17/2026

Paper grade is a classification system based on composition and key characteristics like brightness, weight, and opacity.

Grade #1–2: Delivers premium image quality with exceptional clarity and detail.
Grade #3: The ideal balance of quality and value—the true “sweet spot.”
Grade #4–5: Reliable commercial reproduction with a greater focus on cost efficiency.
Hi-Brite: Offers excellent value with impressively strong image reproduction.
SCA: A distinctive option that often exceeds expectations—its ultra-smooth, supercalendered surface produces sharp, high-quality images despite being a mechanical paper.

Choosing the right grade ensures your message not only reaches your audience—but stands out.

08/14/2026

🎉 Cheers to 15 Years, Shawn! 🎉

We’re proud to celebrate Shawn and his 15-year anniversary with Royle! His consistency, strong work ethic, and commitment to getting the job done right have made a meaningful difference across our team. Day in and day out, Shawn helps keep things moving and contributes to the standard of quality we’re known for.

Through our Royle Recognition Program, team members celebrating milestones can select a special gift as a thank you for their dedication.

Shawn, thank you for 15 years of hard work and commitment—we’re lucky to have you on the team! 👏

08/13/2026

Text vs. Cover — What's the Difference?

Text paper is lighter, more flexible, and ideal for interior pages, making it easy to turn while delivering excellent print quality. Cover paper is thicker and more durable, providing the structure, protection, and premium feel your piece needs on the outside.

The right combination of text and cover stocks creates the perfect balance of performance, appearance, and budget.

08/11/2026

Great partnerships are built on trust, communication, and a team that goes the extra mile.

We’re grateful for the kind words from a recent customer who trusted Royle with a 20,000-unit publication project for Electric Car Insider. From the first conversation through final production, our team worked to make the process seamless—delivering quality results with the care and attention every project deserves.

A special thank you to Owen and Kathy for representing the Royle difference and helping create a successful experience for our customer. We appreciate the opportunity to bring important stories and publications to life!