10/03/2026
Harvest season shifts everything in Iowa. Combine hours, school schedules, shorter days, and suddenly your business is running on different hours than it was in July.
Here's the problem. If your Google Business Profile still shows summer hours, customers who already decided to come see you are pulling up to a locked door. That's not a marketing problem. They found you. You just weren't there when Google said you would be.
It takes about three minutes to fix. Open your Google Business Profile, hit the hours section, update it. Do it again in January when things shift back.
Not sure your profile is set up right? We put together some free tools at marketingmainstreet.co/free-tools.html that can help you take a look.