BeW3LL

09/29/2026

Larger employers are moving to ICHRA faster than anyone. It's changing who shows up on the other side.

HRA Council's newest data shows applicable large employers (50+ employees) are now the fastest-growing segment adopting ICHRA, with adoption rates more than doubling year over year. That's notable for a model long associated with small employers who couldn't afford group coverage any other way.

Here’s what's showing up in the data:

* More than half of enrollees are under 45
* Most are choosing Silver and Gold tier plans
* Some are adding their own money on top of the employer contribution to get there

That's a different starting point than the individual market has historically brought. These aren't people who need convincing to have coverage. They're comparing options and making a choice, which means the advisor's role shifts from "explain the basics" to "help me pick well."

The bigger the employer, the bigger that population gets.

Full report: https://bit.ly/4gn2gMX

17 HRA Council Member organizations contributed to the new 2026 report: Bavvy, benefitbay, eHealth, ezICHRA, Flyte HCM, gravie, HealthSherpa, HRASimple, Kyndly, PeopleKeep, Remodel Health, TakeCommand Health, TASC / BASIC, Thatch, The Big Plan, zizzl health, and Zorro.

08/28/2026

Fifteen years in group insurance, and ICHRA still surprised her.

In this clip from the HRA Council Marquee Event, Danielle Winiecki of Ambetter Health talks about what drew her to ICHRA, the shift from managing group plans to empowering one person at a time to choose coverage with their employer's dollars.

08/26/2026

State-based marketplace states work differently, and BAC meets brokers where they are.

For clients in states like California and Georgia, BAC routes brokers straight to the correct state marketplace, no guessing which portal to use.

We're also expanding book of business support for SBM clients, so stay tuned and take a look at how it works today. 👇

08/24/2026

Moving a client from group coverage to ICHRA changes more than just plan design. It changes the broker's workload.

In this clip from the HRA Council Marquee Event, Mark Mixer of Alliant Health Plans talks through what that shift really looks like, and where brokers can lean on their ICHRA administrator instead of carrying it all.

Take a look 👀

08/21/2026

Every health plan handles broker relationships a little differently.

At the Marquee Event we hosted with HRA Council, Robin Paoli asked panelists how they maintain AOR and BOR, and who leads communication with the employer and the employee.

Take a look 👀

08/17/2026

ICHRA is several years into its growth, and the data is starting to tell a story.

From our recent Marquee Event with HRA Council, Eugene Ugur Sayan talks through the early trend signals HRA Council's research is surfacing, and the friction and questions still ahead.

Watch below, and thanks to HRA Council for the data and the partnership. 👇

07/31/2026

Employers who felt stuck with one canned group plan finally have another option.

Gregory Trotta of Oscar Health explains why putting funds directly in employees' hands to shop for coverage that fits them is changing how employers think about benefits.

From the W3LL x HRA Council Marquee Event, get informed on how to guide your clients 👇

07/28/2026

Regional carriers, national carriers, and the brokers who know both.

Robin Paoli of HRA Council breaks down why that mix is central to how ICHRA actually works.

From the recent W3LL x HRA Council Marquee Event, take a look. 👇

07/27/2026

Setting up an account shouldn't be the hardest part of getting started with a new platform.

Broker Agency Cloud's registration flow verifies your NPN, pulls your state licenses and carrier appointments automatically, and gets you to your dashboard in a few short steps.

Nothing holding you back. Get it free: https://bit.ly/3Wcu7a2

07/24/2026

Manually entering an entire book of business one client at a time is not how brokers should be spending their time.

BAC lets you import your whole book, dependents included, in one file. Duplicates and formatting issues get flagged automatically, and the import runs in the background while you keep working.

Take a look 👀

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Sign up FREE: https://bit.ly/3Wcu7a2