Sisu Site Shop

Sisu Site Shop Modern Brand + Squarespace Web Design/Education for Artists, Educators, Craftsmen & Hospitality Pros

So excited! I completed my VIP Expert certification! I've been working on this for nearly two years behind the scenes, i...
01/29/2025

So excited! I completed my VIP Expert certification! I've been working on this for nearly two years behind the scenes, improving my offers, my tech stack, and my skills. Thanks so much to Sarah Masci and her team as well as my Mastermind friend Tiffany Monroe who also earned her certification this week!!

Our website update is nearly done! I finished the VIP Design Days and our About page this week. Although a website desig...
01/16/2025

Our website update is nearly done! I finished the VIP Design Days and our About page this week. Although a website designer's website is never done, I am happy with how everything is for now. Let me know what you think in the comments below! If you are in the market for a new or redesigned website send us a message or schedule a discovery call from our website. www.sisusiteshop.com

Do you remember selling your first thing?Something that you envisioned, planned, created, and brought to life/market?Tom...
11/22/2024

Do you remember selling your first thing?

Something that you envisioned, planned, created, and brought to life/market?

Tomorrow my two daughters are vendors at their first kids market.

The younger one is selling jewelry that she made herself.

She received a jewelry-making kit for Christmas last year and more beads and supplies for her birthday.

She’s really enjoying the making part.

Sometimes she’ll sit up for hours at bedtime creating new pieces.

This part is easy for her.

The selling part though makes her nervous.

Last year we had several neighbors kids who’d go door-to-door selling their baked goods or jewelry a few times a month.

They seemed fearless.

My daughters were both too shy to knock on someone’s door.

Even the neighbors they knew.

When we moved last year one of the first questions they had was if they could sell at a kids market.

We missed the signup deadlines for the summer markets.

Who knew it was such a popular thing?

We attended the second one to do some market research and see what it was like.

My kids had a blast.

They saw a few kids they’d met from the local homeschool group and library programs.

I put the fall market signup day on my calendar so I wouldn’t miss it this time.

My older daughter decided she wanted to sell crochet axolotls.

She made her first one for a cosplay earlier this summer and got several compliments at our local comic con.

She made a second one as a parting gift for our Austrian exchange student and a third for a birthday gift for a new friend at highschool.

They both loved them!

Unlike jewelry where it was easy and fast to produce, crocheting takes much longer.

She timed herself on the next one to see how long it would actually take her.

About 3.5 hours, start to finish.

She decided it would be faster for her to make all the bodies first, then add the arms, tummies, and frills at the end.

She is hoping to have 10 ready for market tomorrow.

I think she’ll get close.

Since she doesn’t have a ton ready to sell, she came up with the idea to have a form for custom orders.

Brilliant!

We sat down for just over an hour to create a simple logo and custom order form on Canva.

I tested out my new Font Guide by having her point out her favorite three fonts.

I paired them together for her in Canva and then challenged her with a few additional options.

It was a very fast process and easy for her to make a choice on a font pairing she’s very happy with.

All together it took 30 minutes to name her business and design her first logo, then about 45 minutes to customize a new printable order form for her booth.

In the future, she’ll draw her own axolotl but for this first rendition we found quite a cute Minecraft-like axolotl graphic on Canva.

Do you remember selling your first thing?

Something that you envisioned, planned, created and brought to life/market?

Tomorrow my two daughters are vendors at their first kids market.

The younger one is selling jewelry that she made herself.

She received a jewelry-making kit for Christmas last year and more beads and supplies for her birthday.

She’s really enjoying the making part.

Sometimes she’ll sit up for hours at bedtime creating new pieces.

This part is easy for her.

The selling part though makes her nervous.

Last year we had several neighbors kids who’d go door-to-door selling their baked goods or jewelry a few times a month.

They seemed fearless.

My daughters were both too shy to knock on someone’s door.

Even the neighbors they knew.

When we moved last year one of the first questions they had was if they could sell at a kids market.

We missed the signup deadlines for the summer markets.

Who knew it was such a popular thing?

We attended the second one to do some market research and see what it was like.

My kids had a blast.

They saw a few kids they’d met from the local homeschool group and library programs.

I put the fall market signup day on my calendar so I wouldn’t miss it this time.

My older daughter decided she wanted to sell crochet axolotls.

She made her first one for a cos-play earlier the summer and got several compliments at our local comic con.

She made a second one as a parting gift for our Austrian exchange student and a third for a birthday gift for a new friend at highschool.

They both loved them!

Unlike jewelry where it was easy and fast to produce, crocheting takes much longer.

She timed herself on the next one to see how long it would actually take her.

About 3.5 hours start to finish.

She decided it would be faster for her to make all the bodies first, then add the arms, tummies and frills at the end.

She is hoping to have 10 ready for market tomorrow.

I think she’ll get close.

Since she doesn’t have a ton ready to sell, she came up with the idea to have a form for custom order.

Brilliant!

We sat down for just over an hour to create a simple logo and custom order form on Canva.

I tested out my new Font Guide by having her point out her favorite three fonts.

I paired them together for her in Canva and then challenged her with a few additional options.

It was a very fast process and easy for her to make a choice on a font pairing she’s very happy with.

All together it took 30 minutes to name her business and design her first logo, then about 45 minutes to customize a new printable order form for her booth.

In the future, she’ll draw her own axolotl but for this first rendition we found quite a cute Minecraft like axolotl graphic on Canva.

I love that they are both having this opportunity now.

Wish them luck and pray they have a great first market experience!

If you have the chance, go support future entrepreneurs in your local area too!

If you happen to be in the market for a handmade axolotl (they make great gifts for this Minecraft-loving generation) send me a DM and I'll get you all the details!!

I scheduled two workshops for this month plus a few meetups both virtual and in-person.Here's what's coming up this mont...
11/03/2024

I scheduled two workshops for this month plus a few meetups both virtual and in-person.

Here's what's coming up this month:



Virtual Beginner Website Basics + Q&A

Tuesday, November 5, 2024 | 11:00 AM-12:00 PM MST

Homeschool & Business Virtual Meetup

Thursday, November 7, 2024 | 3:30 PM-4:30 PM MST

Magic Valley Entrepreneur Coffee Meetup

Monday, November 11, 2024 | 3:30 PM-4:30 PM MST

Virtual Beginner Brand Basics + Q&A

Tuesday, November 12, 2024 | 11:00 AM-12:00 PM MST



For more info go to https://www.sisusiteshop.com/events



If you're interested in joining just email [email protected]

Let me know which event you'd like to register for and I'll send you the zoom link and details!

Hi BrendaAs a homeschooling mom of 4 kids having recently moved planning can sometimes be challenging. Last month when I...
05/30/2024

Hi Brenda

As a homeschooling mom of 4 kids having recently moved planning can sometimes be challenging. Last month when I sat down to do my 1st of the month planning I decided to document how I do it. I hope you find some nuggets of wisdom or a helpful tip as you go into this new month ahead. Here's my latest blog: 1st of the Month Routine for Homeschooling Solopreneur in 2024. https://www.sisusiteshop.com/blog/monthly-planning-routine-homeschooling-soloprenuer

Last week I told the story of my business name and today I wanted to share about my logo and my stance on logo design. F...
05/01/2024

Last week I told the story of my business name and today I wanted to share about my logo and my stance on logo design. For both of the business names I chose to have my business name be the logo. In design terms it’s called a wordmark logo. You focus on making the words of your name be a design in themselves because of the fonts you chose and how you arrange or stack them.

For my first business name Thorpe & Co. I wanted something elegant and stylish. It didn’t take me long to land on Playfair Display as my main font. After playing around with several layout options I enlarged the size of the ampersand symbol and offset the spacing of Thorpe to the top left and Co. to the bottom right. I’d tried then to tie in some sort of logo symbol to my design, I really like the idea of an illustrated feather or flower, specifically a poppy. After trying many renditions, I felt it made the design overly feminine and ultimately decided to drop the designed element and simply use the wordmark logo.

After spending so much time agonizing over my first business name and logo. I knew I wanted to move much quicker with Sisu Site Shop. This time I was desiring a more masculine minimal feel. I quickly decided on combining the tall and thin font, Antonio Light, for Sisu and Shop and a thin script font Amsterdam Four in the center and angled up for Site. For some applications I added a drop shadow to help make the words stand out. As a secondary logo, I made a stacked version specifically for use cases where I’d need a square logo. But rather than just stacking the words directly on top of each other I increased the size of the S’s and placed Sisu centered and Site down and to the left and Shop farther down and to the right.

Later on while working on a client's project I found a modern asymmetrical circle design that I really liked in Canva. I changed the colors of the elements to my brand colors and added my stacked logo variation in the main circle. This logo variation nicely enhances and compliments my logo set.

My take on logo design is that its importance depends on the use case and the end goal. In my case, I am an educator and service provider. I’m not looking to build a billion dollar brand nor did I have the resources to outsource this in the beginning stages of my business.

Some of my clients have had the budget and desire to have a graphic designed element in the logos, while others are really happy with just a wordmark logo. My best advice is to start. If a wordmark logo will help you get started helping people start there. If you have a clear vision and want a highly visual brand and your marketing plan relies heavily on brand recognition, put the time and resources into hiring a professional, whose style you really resonate with to craft you a design that is everything you’re looking for and will serve you for several years.

One thing to keep in mind is that brands and logos will evolve and change over time. It’s not a one and done thing. Now, I’m not saying you need to update and redesign every year. You want your brand decisions to last for several years up to a decade. I’d say it’s a good idea to reevaluate your branding and your website every 3-5 years to ensure it still accurately aligns with and reflects your brand, your values, and your offerings.

One of the reasons we created our Brand VIP Days is to assist those of you who know you need a website but are not yet in a place or position that you want or need to spend weeks or months on a deep and expensive full branding package. We’ll help you craft the essentials needed to move forward with a website design project: a simple wordmark logo, curated color palette, and typography recommendations. If you are looking for more you can always book a 2nd day or more for additional assets based on your desired priority.

It could have been all rainbows and sunshine after that but another move unveiled a problem with my business name. Appar...
04/18/2024

It could have been all rainbows and sunshine after that but another move unveiled a problem with my business name. Apparently you cannot use the word company in a business name unless you register as an LLC or Corp. (At least in Montana and come to find out Minnesota too–who mistakenly let me register anyway.) At this point my business was still a sole proprietor and we wanted to keep it that way–in part due to the frequency of our moves.

So back to the drawing board I went. I was pretty bummed on the one hand because I just felt like I had everything set up and all my designs dialed in. On the other hand I really hated typing out thorpeandcompany.com every time I filled out a form, wrote an email or sent someone a link to my website. Oh well. This next phase of deliberation went much faster. I had been thinking about designing a website template and offering other digital products. So I combined part of the name of one of my husband’s businesses, Sisu Hospitality with the idea of a website shop. And that is how Sisu Site Shop came to be.

Although I wouldn’t necessarily recommend rebranding in your first year of business, sometimes it’s required and sometimes you decide to pivot. I think the most important thing is to make a move. If you just keep wallowing in indecision you are definitely not going to make any progress. I sometimes wonder how much farther along in my business I’d be if I hadn’t let that 1st year slip by while sitting on the fence.

I know from experience that naming a business is not always easy. I’d love to know if you’re in Camp 1: Professional-fence-sitter or Camp 2: Quick action taker and never-look-backer? I’d also love to know more about the name of your business and how you landed on it! Let me know in the comments below!

Once upon a time I was a mom who felt a little lost. I was living in a new city, Washington DC. I was learning how to na...
04/17/2024

Once upon a time I was a mom who felt a little lost. I was living in a new city, Washington DC. I was learning how to navigate my new life as a mom of three 5 and under while living in a 2 bedroom flat. I felt the need to have a creative outlet so I thought I might make a mom/homeschooling blog. I spent months researching web design and blogging platforms and after trying out a few different ones finally landed on Squarespace. I tinkered with designing my blog for several more months and also discovered Canva. If you haven’t heard of it, it's the easiest graphic design platform to use ever. I really enjoyed the process of designing the website and creating graphics for the blogs I was starting to write.

Fast forward two years, we’d moved three more times and recently had given birth to our 4th baby. I had written several blogs over the years, but was way too terrified to ever post them. I decided to finally tackle the fear but focused on the part that brought me the most creative joy. I bought my first web design course. It was quite the investment for me at the time as I purchased the web design & web design business bundle. In the back of my head I was thinking this might be a way to contribute and potentially get us out of the rat race. It had been nearly 9 years since I quit my corporate job to help my husband open his own restaurant and raise our growing family at this point and 5 since we sold the restaurant and been solely at home with all the babies.

I loved that I was finally learning how to do all the things I hadn’t quite figured out on my own yet. I also loved the idea of being able to help other small or brand new businesses craft a website that they could then learn to manage and update themselves. This is what I loved about Squarespace. The platform was easy to learn but robust enough to handle nearly any website. It had clean lines and a great blogging platform too.

The following year I designed my first client website for free as well as my own and two for my husband. The year after that I got my first paid redesign project for an 11 year old golf course website. I figured there was no way not to make it look significantly better so even though I was still quite nervous to take on the project, I was excited to take on the challenge to see what I could design. The website turned out amazing and still is one of my favorites.

A few years later, I’m still building websites and my business while continuing to move around the country as my husband helps open new restaurants and give new life to old ones. I’ve been able to continue to homeschool all four kids. The struggle is real to find the right balance and this year I’ve also really started to prioritize my own health again. One of the ways I’m doing this is making time every day to do yoga, go for a long walk, and stop to take a few pictures everyday. (You can follow along in my IG stories ). So far this year, I’ve just finished my largest project to date, moved and mostly unpacked again, and am starting to get back in the swing of things.

I just wanted to say thanks for joining me on this journey! It means so much to me. I also want to encourage you on your own business journey that although it may be taking longer than you’d like and the path seems to loop in circles rather than heading straight ahead, it is worth it to enjoy the process along the way!

P.S.
I’ve been trying to think of new ways to help others on their journey and I’d love to know how many of you are wanting to DIY and build your website or are you trying to find the right designer to help you get your ideas into the world?

For the DIYers would having a template to purchase or a Q&A zoom call be the most help?

For those wanting to hire a designer, what is the biggest sticking point that prevents you from getting started? What resource could I provide that would be the most help to you?

Let me know in the comments!!

What can I help you with in February?So far in February, I've completed: ✦ 2 VIP Days for Website Updates ✦ 2 VIP Days f...
02/07/2024

What can I help you with in February?

So far in February, I've completed:

✦ 2 VIP Days for Website Updates
✦ 2 VIP Days for Dubsado Build

I’ve got 3 more days already booked to complete the custom Dubsado Build.

I’ve got 3 days still available to help you:

✔ Complete your 1st Mini Brand for your business
✔ Design and Build your 1st or Next Website
✔ Update your Squarespace Website
✔ Create your 1st Course in Squarespace or
✔ Get started implementing Dubsado (your personal VA) to streamline your client processes & save hours a month.

To learn more & book your VIP Design Day click the link below:
https://www.sisusiteshop.com/vip-days

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