Tru Optik

08/24/2021

We’re consolidating our social media channels into LinkedIn and Twitter under TruAudience® by TransUnion — our primary pages as of today. Follow us there for the latest media and marketing content: https://hubs.ly/H0VSYn70 https://hubs.ly/H0VSZmP0

07/21/2021

Reach over 15,000 segments activated across 80 million U.S. homes with the Tru Optik Data Marketplace to help you increase back-to-school advertising with CTV and streaming audio campaigns.

https://hubs.ly/H0SGzbj0

Target Back-To-School Shoppers on Streaming Media Advertising

07/20/2021

TOMORROW: Join TrueData's Addressability Summit to explore the technology perspective with senior executives from the top companies: Network Advertising Initiative, Tru Optik, InfoSum, Equifax, LiveRamp
RSVP now: https://hubs.ly/H0Szx4z0

07/19/2021

In this AdExchanger guest column, Tru Optik COO, Frans Vermeulen, examines three trends accelerating convergence in and linear marketplaces.

https://hubs.ly/H0Sb_JY0

07/16/2021

In this Adweek article, learn about the changes has undergone during the pandemic and how that impacts the future of audience measurement.

https://hubs.ly/H0SnW-60

Data is the key.

07/15/2021

On July 21st at 12:00 PM, CEO of Tru Optik, Andre Swanston, will join TrueData's summit to share a behind-the-scenes look at the future of .

https://hubs.ly/H0ShsXd0

07/14/2021

Read Oracle's Q&A with TransUnion's VP of Partner Development, Krista Panoff, on making every impression count as and intelligent consumer evolve.

https://hubs.ly/H0SbD8Q0

Find out how data providers are helping advertisers address the loss of third-party cookies in our conversation with TransUnion VP of Partner Development Krista Panoff.

07/13/2021

's over-the-top (OTT) and connected TV (CTV) segments are now available in Tru Optik' s Data Marketplace. Through this partnership, marketers will benefit from having tailored datasets that have more segments for targeting than are available in more traditional channels.

https://hubs.ly/H0S9_n60

BDEX, the first and largest data exchange platform in the US, is pleased to announce its OTT and CTV segments are now available in Tru Optik’s Data Marketplace.

07/12/2021

Collaboration will help rearchitect the digital ecosystem. Find out more about the current state of the collaboration landscape in this blog from TransUnion

https://hubs.ly/H0R_SD90

07/09/2021

Watch our 2021 presentation to learn about our large, scalable, industry-leading capabilities across people, devices, and household all tied to the TransUnion identity spine
https://hubs.ly/H0RL1J70

07/08/2021

Target back-to-school shoppers across connected TV and audio streaming campaigns with the Tru Optik Data Marketplace containing over 15,000 segments activated across 80 million U.S. homes.
https://hubs.ly/H0RH7hV0

Target Back-To-School Shoppers on Streaming Media Advertising

07/07/2021

The identity landscape continues to evolve with the market demanding new products, features, and technologies. Join TrueData's Summit to explore the technology perspective with senior executives from the top companies.
RSVP now: https://hubs.ly/H0RHF080