10/13/2026
Meet Measley. We’d rather you didn’t.
For Whitman County Public Health, we created Measles Get Lost!, a campaign built around a character named Measley to make measles awareness and immunization information easier to notice, remember and share.
The approach gave the campaign a playful way in without losing the importance of the message. And it worked, helping the campaign earn strong visibility across Whitman County.
Sometimes the best way to get people to pay attention is to give the problem a personality.