Well Dressed Walrus

06/17/2026

𝗧𝗵𝗲 𝗣𝗿𝗼𝗯𝗹𝗲𝗺
National Color Graphics had been operating with a website that was nearly seven years old. The original site had been built internally by a former employee, and once that employee left, the team was left without the knowledge or tools needed to maintain or improve it.

Over time, the website became outdated. It no longer reflected the professionalism of their company or the full scope of their services. The design and messaging didn’t align with the quality of their work, and making updates felt difficult and risky. The team needed a modern website that accurately represented their brand—but equally important, they needed the ability to manage and update it themselves moving forward. They also had to accomplish this within a limited budget.

𝗧𝗵𝗲 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻
We partnered with the National Color Graphics team to rebuild their website using a strategic approach designed to maximize quality while minimizing cost and complexity.

To accelerate the process and reduce expense, we used a combination of AI-assisted content development and our proven Start a Website templated system. This allowed us to quickly create professional, structured pages that clearly communicated their services and strengths—without the cost and timeline of a fully custom design.

Throughout the process, we collaborated closely with their team to ensure the site reflected their business accurately and was built in a way that their current staff could confidently manage. The final website was delivered on a flexible platform, giving their team full ownership and the ability to make updates internally without relying on outside developers.

𝗧𝗵𝗲 𝗥𝗲𝘀𝘂𝗹𝘁
National Color Graphics now has a modern, professional website that reflects the quality and capabilities of their organization.

Their team can easily update content, keep information current, and maintain control of their online presence. The new site restores confidence in their brand presentation, aligns with their current team and services, and provides a foundation they can build on as the company continues to grow.

Most importantly, they were able to achieve this within their budget—using smart systems and strategic tools to deliver a result that feels polished, professional, and fully aligned with their needs.

See their new site in action: ncgprint.com

06/11/2026

Pro Tip: Leverage your company's email signatures!

06/10/2026

Modified Foam needed a professional e-commerce website that could support their growing product line and make it easy for customers to browse and purchase specialty foam products online. Their existing site wasn’t built for a modern online buying experience and didn’t reflect the quality of their work.

We partnered with their team to design and develop a new e-commerce platform with clear navigation, organized product structure, mobile-friendly design, and a backend they can manage confidently. We also built a strong SEO foundation to support long-term growth.

In addition, we set up shipping functionality with freight providers and implemented minimum order quantities to ensure the online store matched their operational needs and fulfillment process.

The result is a polished, scalable online store that positions Modified Foam as a trusted industry leader and gives customers a smooth path from product discovery to purchase.

Check out their new site: https://modifiedfoam.com/

06/05/2026

Ever wondered how long it actually takes for your website to climb the Google rankings? 📈 We put together an article breaking down what Google and the industry experts have to say about the SEO timeline. Check out the slides for the highlights, and head to the link for the full deep dive!

welldressedwalrus.com/seoworks

06/01/2026

TM Soldering had been operating with a very basic one-page website they created internally and never had the time to improve. Over time, this limited online presence began to impact their credibility with prospects researching selective soldering solutions. In addition, their team did not have a clearly defined, unified way to talk about their products, services, and overall value. This created inconsistency in sales conversations and made it harder for potential customers to quickly understand why TM Soldering was the right partner.

Solution -
Well Dressed Walrus led TM Soldering through the StoryBrand messaging process to clearly define the core problem their customers face, position TM Soldering as the experienced guide, and establish a simple, repeatable framework for communicating their solutions. These StoryBrand elements were used to develop website messaging that highlights their expertise, U.S. manufacturing strength, refurbished and new equipment offerings, and commitment to long-term support. Just as importantly, the process gave their internal team shared language and clarity so sales, leadership, and support staff could confidently communicate a consistent message about the company’s value.

Result -
TM Soldering gained both a stronger external presence and improved internal alignment. Their new messaging makes it easier for prospects to understand their capabilities and builds trust earlier in the buying process, while the StoryBrand framework provides their team with a clear and unified way to talk about their products and services. This clarity supports more effective sales conversations today and creates a solid foundation for future marketing, website growth, and lead generation efforts.

View their new site: https://www.tmssolutions.us/

05/27/2026

𝗣𝗿𝗼𝗯𝗹𝗲𝗺
Across all three Thermaco brands, the digital ecosystem was showing signs of age: outdated design, inconsistent UX, slow performance, and complex eCommerce management. Customers needed clearer navigation, faster purchasing tools, and a more modern experience across devices.

𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻
We partnered with Thermaco to rebuild all three websites with a unified strategy: modern design, StoryBrand-driven clarity, WooCommerce innovation, improved segmentation, and backend systems that Thermaco staff could confidently manage.

𝗥𝗲𝘀𝘂𝗹𝘁𝘀
Thermaco now operates three best-in-class digital platforms that support customer engagement, streamlined purchasing, and long-term scalability. These websites are no longer just informational—they are strategic business tools designed to drive growth, conversions, and operational efficiency.

Explore the new Multi-Site Experience: https://thermaco.com/

05/22/2026

𝗪𝗲’𝗿𝗲 𝗛𝗶𝗿𝗶𝗻𝗴! 𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝘁𝗲𝗮𝗺 𝗮𝘀 𝗮 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 & 𝗦𝘂𝗽𝗽𝗼𝗿𝘁 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘀𝘁 💻

Are you a WordPress expert who thrives on solving technical puzzles and delivering great client support? Well Dressed Walrus is looking for a talented individual to join our team in a remote, part-time capacity with the potential to grow into a full-time role by the end of the year.

Pay Range: $18 - $22/hour
Location: Remote

What we’re looking for:

- 𝗪𝗼𝗿𝗱𝗣𝗿𝗲𝘀𝘀 𝗣𝗿𝗼𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆: You can build sites from scratch and feel at home in the dashboard.
- 𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗦𝗸𝗶𝗹𝗹𝘀: Proficient in HTML/CSS and advanced Gravity Forms configurations.
- 𝗦𝘂𝗽𝗽𝗼𝗿𝘁-𝗠𝗶𝗻𝗱𝗲𝗱: You enjoy troubleshooting plugins, managing GA4 reports, and communicating clearly with clients.
- 𝗗𝗲𝘁𝗮𝗶𝗹𝗲𝗱 & 𝗩𝗮𝗹𝘂𝗲𝘀-𝗗𝗿𝗶𝘃𝗲𝗻: We are a Christ-centered company looking for someone who shares our commitment to integrity and excellence.

Ready to grow with us? View the full job description and apply here:
https://welldressedwalrus.com/Careers/website-development-support-specialist/

We are seeking a highly skilled and adaptable Website Development & Support Specialist to join our team in delivering exceptional service.

05/20/2026

𝗣𝗿𝗼𝗯𝗹𝗲𝗺
Thermaco’s main website had begun to feel outdated and cluttered, making it harder for customers to quickly find the right information. The user experience—especially on mobile—was no longer matching the professionalism and innovation of Thermaco’s brand. Internally, the backend content management system was also inefficient, limiting the team’s ability to make updates easily.

𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻
We rebuilt Thermaco.com with a modern, streamlined design and clearer information architecture. Using StoryBrand messaging principles, we clarified key content and guided users toward the right next step. The new WordPress foundation also gave Thermaco a far more intuitive backend, empowering staff to manage content with confidence.

𝗥𝗲𝘀𝘂𝗹𝘁𝘀
Thermaco now has a refreshed digital presence that reflects its leadership in the pretreatment industry. The website is easier to navigate, faster to use, and built for long-term scalability—supporting continued growth across key markets like North America and the UK.

See it live: https://thermaco.com/

05/13/2026

𝗣𝗿𝗼𝗯𝗹𝗲𝗺
Trapzilla’s website struggled with poor customer segmentation and disorganized content, often forcing users to dig through irrelevant information. The shopping experience lacked flexibility, and the backend system was cumbersome, making it difficult to manage product options, updates, and customer needs efficiently.

𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻
We redesigned Trapzilla.com with a cleaner site structure and a more intuitive customer journey. By reorganizing content around user needs and implementing WooCommerce enhancements like product add-ons and composite configurations, we created a more guided buying experience while improving backend usability.

𝗥𝗲𝘀𝘂𝗹𝘁𝘀
Trapzilla now has a modern, customer-friendly platform that helps buyers find the right solution faster and purchase with confidence. Thermaco’s team can also maintain the site with ease, supported by a flexible WordPress CMS built for long-term growth and ongoing updates.

Explore Trapzilla's New Buying Experience: https://trapzilla.com/

05/06/2026

𝗣𝗿𝗼𝗯𝗹𝗲𝗺
Big Dipper’s eCommerce system was difficult for customers to use and even harder for internal staff to manage. Product organization had become overwhelming, pricing structures were clunky, and the platform lacked modern configuration tools—forcing Thermaco to rely on excessive SKUs and manual backend work.

𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻
We rebuilt Big-Dipper.com into a robust WooCommerce-powered storefront with improved product structure, customer segmentation, and advanced pricing capabilities. We also implemented product configurator tools that help buyers identify the correct model and add-ons more easily, while simplifying administration for Thermaco’s internal team.

𝗥𝗲𝘀𝘂𝗹𝘁𝘀
The new Big Dipper platform delivers a smoother purchasing experience, stronger conversion pathways, and far more efficient product management. Thermaco now has a scalable eCommerce foundation that supports customer-specific pricing, accurate shipping rules, and a significantly improved buying journey.

Check out the Big Dipper overhaul: https://big-dipper.com/