Well Dressed Walrus

06/01/2026

TM Soldering had been operating with a very basic one-page website they created internally and never had the time to improve. Over time, this limited online presence began to impact their credibility with prospects researching selective soldering solutions. In addition, their team did not have a clearly defined, unified way to talk about their products, services, and overall value. This created inconsistency in sales conversations and made it harder for potential customers to quickly understand why TM Soldering was the right partner.

Solution -
Well Dressed Walrus led TM Soldering through the StoryBrand messaging process to clearly define the core problem their customers face, position TM Soldering as the experienced guide, and establish a simple, repeatable framework for communicating their solutions. These StoryBrand elements were used to develop website messaging that highlights their expertise, U.S. manufacturing strength, refurbished and new equipment offerings, and commitment to long-term support. Just as importantly, the process gave their internal team shared language and clarity so sales, leadership, and support staff could confidently communicate a consistent message about the company’s value.

Result -
TM Soldering gained both a stronger external presence and improved internal alignment. Their new messaging makes it easier for prospects to understand their capabilities and builds trust earlier in the buying process, while the StoryBrand framework provides their team with a clear and unified way to talk about their products and services. This clarity supports more effective sales conversations today and creates a solid foundation for future marketing, website growth, and lead generation efforts.

View their new site: https://www.tmssolutions.us/

05/27/2026

𝗣𝗿𝗼𝗯𝗹𝗲𝗺
Across all three Thermaco brands, the digital ecosystem was showing signs of age: outdated design, inconsistent UX, slow performance, and complex eCommerce management. Customers needed clearer navigation, faster purchasing tools, and a more modern experience across devices.

𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻
We partnered with Thermaco to rebuild all three websites with a unified strategy: modern design, StoryBrand-driven clarity, WooCommerce innovation, improved segmentation, and backend systems that Thermaco staff could confidently manage.

𝗥𝗲𝘀𝘂𝗹𝘁𝘀
Thermaco now operates three best-in-class digital platforms that support customer engagement, streamlined purchasing, and long-term scalability. These websites are no longer just informational—they are strategic business tools designed to drive growth, conversions, and operational efficiency.

Explore the new Multi-Site Experience: https://thermaco.com/

05/22/2026

𝗪𝗲’𝗿𝗲 𝗛𝗶𝗿𝗶𝗻𝗴! 𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝘁𝗲𝗮𝗺 𝗮𝘀 𝗮 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 & 𝗦𝘂𝗽𝗽𝗼𝗿𝘁 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘀𝘁 💻

Are you a WordPress expert who thrives on solving technical puzzles and delivering great client support? Well Dressed Walrus is looking for a talented individual to join our team in a remote, part-time capacity with the potential to grow into a full-time role by the end of the year.

Pay Range: $18 - $22/hour
Location: Remote

What we’re looking for:

- 𝗪𝗼𝗿𝗱𝗣𝗿𝗲𝘀𝘀 𝗣𝗿𝗼𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆: You can build sites from scratch and feel at home in the dashboard.
- 𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗦𝗸𝗶𝗹𝗹𝘀: Proficient in HTML/CSS and advanced Gravity Forms configurations.
- 𝗦𝘂𝗽𝗽𝗼𝗿𝘁-𝗠𝗶𝗻𝗱𝗲𝗱: You enjoy troubleshooting plugins, managing GA4 reports, and communicating clearly with clients.
- 𝗗𝗲𝘁𝗮𝗶𝗹𝗲𝗱 & 𝗩𝗮𝗹𝘂𝗲𝘀-𝗗𝗿𝗶𝘃𝗲𝗻: We are a Christ-centered company looking for someone who shares our commitment to integrity and excellence.

Ready to grow with us? View the full job description and apply here:
https://welldressedwalrus.com/Careers/website-development-support-specialist/

We are seeking a highly skilled and adaptable Website Development & Support Specialist to join our team in delivering exceptional service.

05/20/2026

𝗣𝗿𝗼𝗯𝗹𝗲𝗺
Thermaco’s main website had begun to feel outdated and cluttered, making it harder for customers to quickly find the right information. The user experience—especially on mobile—was no longer matching the professionalism and innovation of Thermaco’s brand. Internally, the backend content management system was also inefficient, limiting the team’s ability to make updates easily.

𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻
We rebuilt Thermaco.com with a modern, streamlined design and clearer information architecture. Using StoryBrand messaging principles, we clarified key content and guided users toward the right next step. The new WordPress foundation also gave Thermaco a far more intuitive backend, empowering staff to manage content with confidence.

𝗥𝗲𝘀𝘂𝗹𝘁𝘀
Thermaco now has a refreshed digital presence that reflects its leadership in the pretreatment industry. The website is easier to navigate, faster to use, and built for long-term scalability—supporting continued growth across key markets like North America and the UK.

See it live: https://thermaco.com/

05/13/2026

𝗣𝗿𝗼𝗯𝗹𝗲𝗺
Trapzilla’s website struggled with poor customer segmentation and disorganized content, often forcing users to dig through irrelevant information. The shopping experience lacked flexibility, and the backend system was cumbersome, making it difficult to manage product options, updates, and customer needs efficiently.

𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻
We redesigned Trapzilla.com with a cleaner site structure and a more intuitive customer journey. By reorganizing content around user needs and implementing WooCommerce enhancements like product add-ons and composite configurations, we created a more guided buying experience while improving backend usability.

𝗥𝗲𝘀𝘂𝗹𝘁𝘀
Trapzilla now has a modern, customer-friendly platform that helps buyers find the right solution faster and purchase with confidence. Thermaco’s team can also maintain the site with ease, supported by a flexible WordPress CMS built for long-term growth and ongoing updates.

Explore Trapzilla's New Buying Experience: https://trapzilla.com/

05/06/2026

𝗣𝗿𝗼𝗯𝗹𝗲𝗺
Big Dipper’s eCommerce system was difficult for customers to use and even harder for internal staff to manage. Product organization had become overwhelming, pricing structures were clunky, and the platform lacked modern configuration tools—forcing Thermaco to rely on excessive SKUs and manual backend work.

𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻
We rebuilt Big-Dipper.com into a robust WooCommerce-powered storefront with improved product structure, customer segmentation, and advanced pricing capabilities. We also implemented product configurator tools that help buyers identify the correct model and add-ons more easily, while simplifying administration for Thermaco’s internal team.

𝗥𝗲𝘀𝘂𝗹𝘁𝘀
The new Big Dipper platform delivers a smoother purchasing experience, stronger conversion pathways, and far more efficient product management. Thermaco now has a scalable eCommerce foundation that supports customer-specific pricing, accurate shipping rules, and a significantly improved buying journey.

Check out the Big Dipper overhaul: https://big-dipper.com/

03/26/2026

Read more about How to Craft a Homepage That Converts - https://wdw.click/d5kbt

03/18/2026

𝗪𝗵𝗮𝘁 𝗪𝗮𝘀𝗻’𝘁 𝗪𝗼𝗿𝗸𝗶𝗻𝗴
When Dr. Heavin Maier came to us, her website didn’t reflect the level of care she provides. The layout was cluttered, key services like BVD and dry eye treatment were buried, and the messaging didn’t clearly communicate what made her practice different. At the same time, she needed a way to grow her specialty services while continuing to offer general eye care in a sustainable way.

𝗛𝗼𝘄 𝗪𝗲 𝗛𝗲𝗹𝗽𝗲𝗱 𝗧𝘂𝗿𝗻 𝗧𝗵𝗶𝗻𝗴𝘀 𝗔𝗿𝗼𝘂𝗻𝗱
We started by interviewing her actual patients to understand why they chose Eyes for Life and what truly set her apart. From those insights, we identified her three uniques and used the StoryBrand framework to bring clarity to her message. We then rebuilt the site on WordPress with a clean design, intuitive navigation, and a stronger focus on guiding users to high-impact services—like the BVD self-assessment quiz—without overwhelming the experience.

𝗪𝗵𝗲𝗿𝗲 𝗧𝗵𝗶𝗻𝗴𝘀 𝗦𝘁𝗮𝗻𝗱 𝗡𝗼𝘄
Dr. Maier now has a website that finally works for her—positioning her as both a trusted general provider and a go-to expert in specialty care. It’s easy for patients to find what they need, take action, and understand how her care can improve their lives. And with ongoing SEO, hosting, and support, she doesn’t just have a great site—she has a team behind her. Her website is no longer a hindrance—it’s a tool that supports growth and gives her peace of mind so she can focus on what she does best: caring for her patients.

Give them a visit! https://eyesforlife.net/

03/06/2026

Problem:
Quantum Northwest needed a modern, easy-to-manage website to replace their outdated platform. Their internal team was frustrated by the limitations of their current WordPress setup, which made it difficult to implement design updates or manage site content efficiently. They also wanted to collaborate with overseas designers and in-house contributors to manage content creation and page layout for up to 30 pages. The site had to clearly communicate technical product information to a highly specialized B2B audience.

Solution:
We built a custom WordPress website using the Kadence Builder, giving their team the flexibility to easily update and expand the site. We integrated the wireframes and content they provided, offering strategic guidance to refine messaging, improve flow, and structure calls to action. The layout was designed with scalability in mind and incorporated custom post types to better organize technical data. We also ensured seamless collaboration through shared tools and a clear project management process.

Result:
Quantum Northwest now has a clean, professional website that aligns with their brand and meets the needs of their technical buyers. Their internal team can easily manage the site, add content, and maintain consistency across pages. The updated design and messaging make it easier for users to navigate the site, discover products, and take action—supporting both user experience and business goals.

Visit their new site: https://qnw.com/

02/03/2026

HRLabs, a long-standing authority in microelectronic testing and analysis, was working with an outdated website that created friction for both users and internal teams.
The site lacked clear messaging, had no defined user journey, and included multiple disconnected request forms—causing confusion for clients and requiring staff to manually reroute inquiries. Much of the content hadn’t been updated in years, making it difficult for new visitors to quickly understand what HRLabs does and why they’re trusted.

We partnered with their team to design and develop a modern, mobile-friendly WordPress website that simplifies the user experience and communicates their credibility at a glance. The project included a full content audit, rewritten page copy, and the development of a smart intake form to replace the fragmented request process. We also built a custom class registration system to support their training offerings, and ensured the backend was scalable for future SEO and CRM integration.

As part of the refresh, we modernized the HRLabs logo and created supporting print collateral to reflect the updated brand. The result is a cohesive digital presence that’s easy to navigate, reinforces trust, and reduces friction for both prospective clients and internal teams.

Check it out: https://www.hrlabs.com/