Lakes Marketing and Print

09/04/2026

Heavier-weight papers will cost more, of course, but for the right projects, the message will be better anchored in recipients’ brains and more likely to be shared with others.

09/02/2026

61% of marketers say brand personality matters more than ever. That's according to HubSpot's 2026 State of Marketing report, which surveyed 1,500 marketers navigating the AI era.

The reason: the internet is flooded with AI slop. Low quality. High volume. Zero human touch.

63% say they need more unique, human-centered content just to stand out.

This is print's moment. Something physical and well-crafted breaks through in a way AI content never will.

09/01/2026

Purchased lists have their place, but the data customers hand you directly is almost always more accurate and more useful. In our latest blog post, we share five ways to collect it, from offering something worth sharing for to asking at the right moment, like right after a purchase or when a customer is already updating their info. Better data starts with simply asking, and giving people a good reason to answer.

https://lakesprint.com/resources/news_archive.html/article/2026/08/27/the-best-marketing-data-comes-directly-from-your-customers

08/28/2026

Drip marketing is built on one core idea: lead nurturing. You send regular communications over time, often across multiple channels, to move a customer through the sales funnel.

Smart marketers know print has to be part of that mix. Direct mail belongs right alongside email, mobile marketing, and newsletters, deployed at the right stage of the sales process.

Skip print and you're not doing multichannel. You're doing partial channel.

08/26/2026

A digital ad vanishes the second someone scrolls past. Print doesn't.

Direct mail lands somewhere far less cluttered than an inbox or a feed: the mailbox. A thoughtfully designed piece, whether it's a postcard, a dimensional mailer, or something personalized, ends up physically in someone's hands. That simple fact gives it a shot at real attention, the kind a banner ad or another marketing email rarely gets.

We help brands break through the clutter with mail that actually gets seen and remembered.

08/22/2026

In Lob’s State of Direct Mail: Business Insights 2026 Report, 90% of marketing leaders say that the direct mail share of their marketing budgets increased this year.- Two Sides NA

08/20/2026

We're happy to work with you on AI-designed artwork. We can give you prompt directions to help you get to a properly constructed file. Just ask!

We also find this pretty funny. Cheers!
https://www.instagram.com/reel/DcOc1VzMoEW/

08/19/2026

It takes time for the seeds you plant today to germinate into future business. Essential to all of this is to communicate effectively with your target audience. Consult with us to learn how our technology and expertise can support these efforts.

08/14/2026

Personalization sounds like it requires an expensive tech stack, but most businesses already have the data they need. In our latest blog post, we share three approaches that take minimal effort: segmenting by purchase frequency, adjusting color and imagery for different audiences, and referencing a customer's location to make an offer feel personal. Simple moves, real results.

https://lakesprint.com/resources/news_archive.html/article/2026/08/13/personalized-marketing-doesn-t-have-to-be-complicated

08/12/2026

USPS just dropped its 2027 Promotions Calendar, and there's a lot to be excited about. New discounts are coming for Tactile/Sensory & Interactive Mail, Integrated Technology, First-Class Mail Advertising, Direct Mail Discovery, and Impact Messaging, plus add-ons for Informed Delivery and Sustainability.

Check out the full details and registration dates here: https://www.usps.com/business/promotions-incentives.htm

Let's connect soon and start mapping out your 2027 campaigns so you don't miss out on these savings.

Businesses can save money sending advertising mail using USPS direct mail promotions. Check our current incentive programs and discounts to see if one is right for your mail marketing campaign.