10/08/2026
New episode of Measured is live.
For the past two years, the conversation about AI content has been loud but blurry. Should you use AI to write blog posts? Will Google penalize you? Last week, Google made the answer official. On October 1, Google updated its AI-generated content guidelines to say it is critical to manually fact-check and review all AI-generated content before publishing. On October 2, Google added a fake author warning to its Helpful Content guidance, calling out fabricated author profiles as a form of deception.
This week we break down what changed, how to tell if your content has been affected, and what you should actually do about it.
Watch episode: https://bit.ly/4rS4Ktf