DataGroomr

10/13/2026

Our October ’26 release is here, bringing more control over enrichment and more ways to automate.

Here's what's new:
🔹 Review enrichment results before applying them. Choose automatic updates or review, edit, and approve proposed changes before they're written to Salesforce.
🔹 Keep enrichment results ready to use. Results are now saved before being applied to Salesforce, so you can retry failed updates without using additional provider credits.
🔹 Automate even more. New Wait and Mass Update steps expand what's possible with DataGroomr Workflows.
🔹 Extend cross-object Live Dedupe. Trigger Salesforce Flows when matches are detected across objects.

Plus, improvements to merging, verification, matching, and usability throughout the platform.

More flexibility, more automation, and more confidence in your Salesforce data.

👉 Explore everything new in our October release: https://datagroomr.com/datagroomr-october26-release-notes/

Enrichment results are now safely staged in DataGroomr before anything is written to Salesforce. You can choose to write results automatically or review them first.

10/06/2026

Salesforce bought Informatica. So do Salesforce teams still need a dedicated data quality solution?

It's a question we're hearing more often as Salesforce talks about Informatica, Data 360, and the trusted data foundation needed for AI.

The answer starts with understanding that enterprise data management and operational Salesforce data quality solve different problems.
Informatica brings powerful capabilities for data integration, governance, cataloging, lineage, master data management, and data quality across the enterprise.

But a trusted golden record elsewhere doesn't automatically fix the duplicate Account your rep is looking at in Salesforce. It doesn't prevent the next duplicate Lead or Contact from being created. And it doesn't address all the Salesforce-specific data issues that affect workflows, reporting, routing, and AI in real time.

Our latest point-of-view article takes a deeper look at:
→ Why Salesforce acquired Informatica and how it fits into its broader AI and data strategy
→ What Informatica actually does
→ Where its capabilities overlap with Salesforce data quality tools
→ Why enterprise MDM and operational CRM data quality are complementary, not interchangeable
→ Why the "last mile" of data quality inside Salesforce still matters for people and AI agents

As the Salesforce data stack gets bigger, understanding which layer solves which problem is becoming increasingly important.

Informatica can help create trusted enterprise context. But Salesforce users and agents still need trusted records where the work actually happens.

Read the full perspective: https://datagroomr.com/salesforce-bought-informatica/

Salesforce completed its $8B acquisition of Informatica in November 2025. Here's what it changes for enterprise data management, what it doesn't change inside your Salesforce org, and where a purpose-built Salesforce data quality tool still fits.

09/30/2026

A blank field in Salesforce isn’t always a data quality problem.
The real question is: Which missing data actually matters?

AI can help Salesforce teams identify the gaps most likely to affect revenue, reporting, and forecasting and uncover patterns that point to the source of recurring problems.

Our latest blog explores how Salesforce Admins and RevOps teams can use AI to move from reactive cleanup to proactive data quality management.

https://datagroomr.com/how-to-find-the-salesforce-data-gaps-that-actually-matter-with-ai/

Without accurate, up-to-date information, teams are making decisions based on an inaccurate image of their customers and pipeline.

09/23/2026

Missed our webinar with FormAssembly? You can now watch it on demand.

We looked at why Salesforce data quality problems keep coming back—and how to address them from both directions.

Watch to learn how to:
→ Quickly assess the health of your Salesforce data
→ Identify where data quality problems are coming from
→ Fix and manage the data already in your CRM
→ Prevent new issues at the point of collection
Thanks to the FormAssembly team for joining us for a great conversation!

🎥 Watch the webinar on demand →
https://datagroomr.com/videos/

09/22/2026

Clean Salesforce data is important. But clean data isn't necessarily trusted data.

A customer record can be complete, standardized, and duplicate-free and still fail to reflect what's happening in the real world.

That distinction matters even more as AI takes on a bigger role in Salesforce. AI is analyzing relationships, making recommendations, answering business questions, and increasingly taking action based on the data it can access. And public AI knowledge alone doesn't solve the problem.

In our latest blog, we look at why Salesforce AI needs structured, maintained business intelligence, why commercial data providers continue to play an important role, and why drawing from multiple trusted sources can provide an even stronger foundation.

We also explore the next challenge: how to orchestrate those sources without introducing new conflicts, gaps, or duplicates.

Read https://datagroomr.com/the-role-of-trusted-data-in-salesforce-ai/

From sales to marketing and customer service, artificial intelligence is reshaping how organizations use Salesforce.

09/09/2026

Six of us from DataGroomr are heading to Dreamforce this year!
Our team—including CEO Steve Pogrebivsky and CTO Ben Novoselsky—will be in San Francisco, and we'd love to connect with customers, partners, Salesforce friends, and anyone who wants to talk data quality.

We have a great place to meet. As a recent Salesforce 2027 Partner of the Year Award winner, DataGroomr has access to a dedicated Partner Awards meeting area in the Partner Lounge at the San Francisco Marriott Marquis, right next to Moscone Center.

If you're going to Dreamforce, come spend some time with us. We'd love to hear what you're working on, talk Salesforce data quality, and show you what we've been building.

📅 Schedule time with DataGroomr at Dreamforce → https://datagroomr.com/dreamforce2026/?utm_source=mc&utm_medium=email

See you in San Francisco!

09/01/2026

Meet the DataGroomr AI Agent. 👋
Our team calls him Oscar. And he gives Salesforce teams a whole new way to work with data quality: just ask.

Want to understand why records are matching? Diagnose a data quality issue? Build a matching model or rule? Clean, enrich, or verify data? Set up automation?

The DataGroomr Agent can help you analyze, configure, and take action using natural language — all in the context of where you're already working. You can even talk to it. 🎙️

And that's just one highlight of our September '26 release:
🔹 Data Integrity Checks help catch potential import issues before data reaches Salesforce.
🔹 Copy Configurations lets you compare and move datasets, matching models, rules, and DQ models between sandbox and production.
🔹 8 new enrichment providers give you even more options for bringing trusted external data into Salesforce.
🔹 Dark and semi-dark themes give you more ways to personalize your DataGroomr experience.

Plus, you'll find improvements across transformation, verification, matching, MCP setup, reliability, and usability. There's a lot to explore.

https://datagroomr.com/datagroomr-september26-release-notes/

Imagine a new way of working... What if you could simply ask DataGroomr to help you find what you need, understand your data, and take action? And what if you could catch potential Salesforce import problems before they happen?

08/25/2026

Salesforce data cleanup shouldn’t require heroic effort. ⚔️
Building matching models, investigating duplicate groups, deciding what to merge, creating master record rules, and defining data quality standards can turn into hours of work.

In his new demo video, Bob Garniss shows how AI can help turn hours of Salesforce data quality work into minutes.

Watch Bob demonstrate four of his favorite DataGroomr AI features in action:
✔ Build and train smarter matching models
✔ Get AI recommendations for resolving duplicate records
✔ Create master record rules using plain English
✔ Generate data quality models tailored to your org

Less time configuring and investigating. More time for the work that actually needs your expertise.

🎥 Watch the full demo video:
https://datagroomr.com/my-favorite-ai-features-for-cleaning-salesforce-data/

In the article I cover four of my favorite ways DataGroomr and AI work hand-in-hand to save you time and get cleaning your data right away!

08/18/2026

Bad email addresses shouldn't be something you discover after you hit send.

They lead to bounces, hurt sender reputation, distort campaign metrics, and waste marketing spend.

Now DataGroomr makes it easier to catch them before your campaign goes out.

Our new Verified Emails component for Salesforce Campaigns lets you verify campaign members directly from the Campaign page—and send only to verified email addresses.

No exporting lists.
No uploading them to another tool.
No importing results back into Salesforce.

Just verify → review → send, right where your campaign already lives.

In our latest blog, see how the new component helps Salesforce teams:
✔ Verify campaign members in place
✔ Reduce bounces and protect sender reputation
✔ Get more trustworthy campaign metrics
✔ Avoid paying to send to invalid addresses
✔ Keep the entire workflow inside Salesforce

Cleaner lists. Better campaigns. And one less step between your Salesforce data and your next send.

https://datagroomr.com/email-verification-built-into-salesforce-campaigns/

08/11/2026

For years, the conversation has centered on collecting more data. More leads. More signals. More customer intelligence.

But what if that's the wrong goal?

Our strategic advisor Kevin Burr argues that the organizations poised to succeed in the AI era won't simply collect more information. They'll make better decisions with the data they already have.

It's a thoughtful perspective on why trusted data, disciplined processes, and sound judgment matter even more as AI becomes embedded in everyday business.

If you're thinking about the future of AI, CRM, or data strategy, we’d be interested in your take.

https://datagroomr.com/data-doesnt-create-value-better-decisions-do/