Salt & Serif

09/21/2026

You know him as Max, but you can also catch him as “Griffin” on the locally-produced TV show, Last Stop - The Series!

We think it’s awesome to see members of our team in the community doing cool things.

You can hang out with Griffin (Max) and the rest of the Last Stop crew every Thursday starting September 24th on KELOLAND+.

Here’s a sneak peek!

Trailer 1 for the upcoming series "Last Stop - The Series"A slice...

09/18/2026

We're hiring a Senior Designer at Salt & Serif.

This isn't a narrow design seat. You'll be doing brand identity, print and packaging, campaign creative, and UX design for B2B clients in specialized industries who hired us specifically because we don't do generic, template-driven creative.

What you need:
• 6+ years of design experience in an agency or in-house marketing role
• Real UX design experience, not just visual design
• Strong Figma and Adobe CC skills

Portfolio required, resume optional. Link to apply in comments.

09/17/2026

We cut the ribbon. Now let’s cut through the noise. ✂️

Yesterday, we made our new studio officially official with the Sioux Falls Chamber. A new space, a new chapter, and plenty more trouble to make.

Thanks to everyone who showed up, celebrated with us, and continues to be part of this wild little thing we’re building.

We’re just getting started.

Yesterday, we celebrated new member Salt & Serif with a ribbon cutting! Join us in congratulating them and wishing them continued success. They are located near the intersection of S. Cliff Avenue and E. 57th Street.

Salt & Serif is a brand strategy and creative studio helping businesses define who they are and bring their vision to life through marketing and digital experiences.

09/15/2026

Tomorrow is kind of a big deal around here. We're cutting the ribbon on our brand new studio! If you're in the Sioux Falls area, stop by for apps, drinks, and cool people.

09/02/2026

Have you herd?

Salt & Serif is officially partnering with the South Dakota Farm Bureau!

We could talk about how excited we are until the cows come home, but right now we’ve got work to do.

Let’s hoof it!

08/17/2026

Salt & Serif is going to the Max!

Give a warm welcome to our new Associate Creative Director Max Hofer!

We’re thrilled to have him on our team, where he’s bringing big ideas, a playful attitude, and a passion for puns that leave our clients speechless. In other words, he’s the “write” man for the job.

Welcome to the team, Max! 🧂

07/16/2026

Most websites fail before a single pixel gets designed.

Yesterday, our Creative Director Sarah Russell, was on KELOLAND Living talking about why "make it pretty" is the wrong starting point for a website, and what strategy-first actually looks like in practice.

Clarity before creative. Every time.

Watch the segment:

When most businesses think about their website, they assume they just need a fresh look.But what if the real issue isn’t the design, it’s actually the message?Sarah Russell is the found…

07/07/2026

Our team has big ideas. Like, can we put a live rock band on a trailer and drive it through the 4th of July parade?
Heck yes we can. And we did.
Turn it up. 🤘

07/03/2026

The best ideas usually don't happen while staring at a screen.

They show up after a walk.
A conversation.
A long weekend.
A little time to recharge.

We're taking time to do just that.

Have a safe and memorable Fourth of July Weekend!

03/19/2026

For Central Church, we wanted the invitation to feel as meaningful as the event itself. So we slowed things down.

Custom letterpress. Deep impression. Thoughtful materials.

The kind of piece you don’t just read, you experience.

View the final product:
https://saltandserif.com/work/make-an-impression-with-impression/