OptimWise

09/01/2026

How to turn gated content into content for AI search, plus tips for optimizing articles for AI search [podcast] 🔍

📬 You like this podcast? You’ll love the newsletter.Join the weekly The Visibility Report: subscribeDaniel Horowitz has spent more than a decade in SEO and now works as an enterprise SEO strategist at Salesforce, where he continues to lead AI sear...

08/31/2026

Starting October 1, 2026, Google can charge you for certain missed Local Services Ads (LSA) calls. Here's what you need to know, and how to decrease the chance of missed calls. [podcast] 📞

https://open.spotify.com/episode/5qKEYOP19QAl5onl0x8mDI

Local SEO in 10 · Episode

08/28/2026

We restructured the main navigation menu of an engineering firm's website to improve usability and conversions. Let us know if you need help with your website or digital marketing! 🧭

08/27/2026

We added URL parameter tracking (UTM, GCLID) to a furniture company's web forms so they have more visibility into which marketing efforts are bringing them leads. Let us know if you need help with your website or digital marketing! 📊

08/26/2026

What retail websites need to know about AI search (AEO) & SEO, including structured data, product feeds, & scaling content [podcast] 💵

AI Overviews now appear in 40% of Google searches, up from 6% in six months. Lucas Tieleman, co-founder of Optiversal, helps enterprise retailers turn static product catalogs into machine-readable content that performs across Google, ChatGPT, and Google Merchant Center. He breaks down why structured...

08/25/2026

How AI search (GEO) overlaps with SEO, & how to use long-form content (YouTube videos, podcast) to increase visibility across multiple platforms [podcast] 🔎

📬 You like this podcast? You’ll love the newsletter.Join the weekly The Visibility Report: subscribeRyan Doser has been working in SEO for roughly a decade. But as search behavior has expanded beyond Google into ChatGPT, YouTube, TikTok, Reddit, a...

08/24/2026

What website owners need to know about Google's August 2026 spam update (algorithm change) [podcast] 📈

https://open.spotify.com/episode/381qurkBSbLQEpMzpaGcqG

Local SEO in 10 · Episode

08/21/2026

How to use Claude as a creative director, turning your spoken thoughts or past content into social posts, newsletters, video scripts, etc. [podcast] 🤖

Learn how to turn daily thoughts into multi-platform social posts in Claude with the DraftLoop content system.

08/20/2026

WordPress 7.1 “Mary Lou” includes improvements to the WordPress admin interface, styling tools, image handling, & performance. Let us know if you need help with your WordPress maintenance! 🆕

August 19, 2026 By annezazu in Releases WordPress 7.1 “Mary Lou” Each WordPress release celebrates an artist who has made an indelible mark on the world of music. WordPress 7.1, code-named “Mary Lou,” honors pioneering jazz pianist, arranger, and composer Mary Lou Williams. A child prodigy w...

08/19/2026

How to use authenticity & expertise in your marketing to stand out in the trust recession caused by AI-generated content [podcast] 👨‍💼

AI isn’t just changing how we market. It’s changing what people believe. As fake testimonials and synthetic content spread, proof, depth, and visible humanity…