10/02/2026
“How much does it cost?”
You answer. Then the prospect disappears.
It is tempting to assume the price was the problem. Sometimes the prospect reached that question without understanding what makes your work different, how you help, or why they should trust you. The number becomes the only thing they can compare.
Before changing your price, look at the message that leads up to it:
Do you name the problem you solve?
Do you explain how you approach it?
Do you give people concrete reasons to trust your work?
At 𝗠𝗦 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁𝘀, we help businesses sharpen their positioning, message, and offer so a pricing inquiry can become a more informed conversation.
If prospects ask for your price and then go silent, send us a message. Let’s look at what they understand before they reach that question.