07/29/2026
Why does a deal stop moving when the prospect seems genuinely interested? The 2026 Buying Committee Benchmark report has the answers.
In 2014, the average B2B buying committee had 5 people. Today it has 11. Doubled in 12 years.
Here's what the report says: B2B SaaS today touches every part of a business. Security, IT, RevOps, finance, legal and operations. They all have a stake in what gets bought, so they all get a seat in the room.
And the bigger the room, the more difficult your odds.
1-3 stakeholders → 38-52% win rate
10+ stakeholders → 18-30% win rate
Every extra person adds 8-22 days to your cycle and a 12-22% higher chance that the deal stalls midway.
At Scalemill, our SDRs map the full room before a single message goes out. Decision-makers, IT leads and procurement each get touched differently at the right time.
Deals don't stall because of the product. They stall because someone in that room never heard from you :)