BPA ICompli Tech Assurance

05/08/2023

Congrats to PRX which worked with BPA Worldwide to achieve independent certification to the IAB Tech Lab Podcast Measurement Compliance Program! Contact us for more info how your organization can earn 3rd-party verification and create a competitive advantage in the marketplace.

02/01/2023

Foundry's Predictions for 2023: Trust and Transparency the New Currency in the Media Marketplace

Trust and transparency are always important, but even more so in times of economic uncertainty. So what's in store for the media industry as we move into a new year? Matthew Yorke, Chief Revenue Officer, and other leaders at Foundry shared their observations for the media marketplace in 2023.

"Clients and agencies will gravitate further toward trusted sources of data and partners that they can trust to deliver," Yorke observes. "Clients are actively seeking disclosure of data and lead sources. This is a net positive for the industry and reflects a wider trend towards trust and transparency throughout the marketing ecosystem."

Matt Egan, Foundry's Global Editorial Director, adds, "In times of economic hardship and an increasing focus on privacy, the marketer who focuses on real connections with real people will succeed. And the provider of quality, highly focused data and media at scale will win."

Nearly a century ago, BPA Worldwide was built on trust and transparency between buyers and sellers of media, and we continue to stand on those principles today. Our sales and marketing solutions - from Media Audits to Data Privacy compliance to the BPA Media Exchange, our private marketplace for digital transactions made up of only verified websites - will help your organization reach new heights in 2023. Contact us to learn more.

Foundry's blog shares do's and don'ts of content marketing that you can use as you plan your content marketing strategy for 2023.

01/24/2023

The California Consumer Privacy Act (CCPA) was one of the first consumer data privacy laws enacted by an individual state. While CCPA legislation officially took effect in January 2020, the first enforcement of the law didn't come around until August 2022, when Sephora was fined $1.2 million.

Earlier this month, the California Privacy Rights Act (CPRA) - a revised version of CCPA that established the new California Privacy Protection Agency (CPPA) - went into effect and will almost certainly lead to more active enforcement of the revised data privacy law.

The bottom line is today's state consumer privacy laws are confusing at the least and potentially costly to organizations that don't comply at worst. To meet the challenge, BPA Worldwide offers organizations an affordable, turnkey solution called JumpStart, which helps your business better mitigate risk, save money and time, and stay current with changing privacy regulations through a clean, simple management platform.

Powered by SafeGuard Privacy, JumpStart assessments reveal any privacy protection gaps and how your organization can become legally compliant. https://www.bpaww.com/certifications/bpa-icompli-certifications/privacy-data-protection/

> > Get a jump on your competition. Contact Dan Schneider at +1-203-447-2820 / [email protected] to get started.

01/17/2023

While we await an overarching data privacy law from the federal government, a number of individual states will see their privacy legislation go into effect this year - some as early as January 1. In addition to the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), these other state data privacy laws will go into effect in 2023:

• The Virginia Consumer Data Protection Act (effective January 1)
• The Colorado Privacy Act (effective July 1)
• The Connecticut “Act Concerning Personal Data Privacy and Online Monitoring” (effective July 1)
• The Utah Consumer Privacy Act (December 31)

To remain in full compliance, organizations - regardless of size - will need to build upon their existing efforts to meet all these new privacy obligations. No small task, but BPA Worldwide can assist. Whether it's providing a gap analysis summary of where internal processes can be improved, or developing a cost-effective and comprehensive data privacy compliance plan for your organization, we can help!

> > To learn more or get started on the road to data privacy compliance, contact Dan Schneider at +1-203-447-2820 / [email protected].

01/09/2023

Last week BPA announced VSef has integrated RSDE (Reporting Standards for Digital Events) information into the Glossary of Terms and made the updated version available for download. The VSef / RSDE Glossary of Terms defines industry terminology to ensure consistent and comparable information from event platforms, organizers, exhibitors and data analysts. We encourage you to share the Glossary with your entire team to ensure all are aware of how critical terms are being defined and measured across the entire events industry. Download the Glossary here:https://www.bpaww.com/wp-content/uploads/2022/12/VSef-RSDE-Glossary-of-Terms.pdf

01/06/2023

With a decline in global ad spend likely to continue as we head into 2023, there might just be a silver lining for media owners.

“While some downsizing is set to continue in 2023, it is imperative that publishers work to make themselves stand out amongst the crowd,” AdMonsters reports. “You need to gain understanding from your consumers to see how you can create new ventures to diversify your revenue and increase audience engagement.”

The author suggests that publishers:
• Make your audience unique to sell properly to advertisers
• Sell advertisers on new KPI metrics such as engagement or audience vs. reach

The BPA Media Exchange provides publishers with diversification of revenue through sales solutions that marketers are asking for. Whether it’s maximizing digital revenue opportunities; targeting unique audiences through owned-and-operated and off-site platforms; expanded scale of relevant users; or account-based marketing, our team of ad operations experts at the Media Exchange will help you create a high-level road map for sales success.

Contact Jon Vitulli ([email protected] / +1-203-447-2821) to learn how the Media Exchange can start working for you.
https://www.admonsters.com/eletters/ad-spend-slowdown-sequel-2023/

According to Dentsu’s biannual Global Ad Spend Forecast, global advertising spend will grow at a decreasing rate in 2023

12/22/2022

12/14/2022

Today we are pleased to announce that the boards of directors of BPA Worldwide and the Alliance for Audited Media have unanimously approved a plan for the two companies to merge. Read the announcement at:https://www.bpaww.com/wp-content/uploads/2022/12/BPA-AAM-Agree-to-Merge.pdf

12/13/2022

BPA Worldwide announced versions 2.0 of the VSef (Virtual Standard Export Format) Standards Guide and VSef API Standards Guide are now available for organizations to download, review and implement.
Learn more here: https://lnkd.in/gjUaC3AY

12/12/2022

Meet us at Expo! Expo! '22 this week in Louisville, KY. Stop by the BPA Worldwide booth #648 to learn more about our latest services and certifications for your organization's events and sustainability. See you there! https://www.myexpoexpo.com/

IAEE Expo! Expo! is a trade show and conference featuring a marketplace for buyers and sellers and a robust education schedule. Register here.

12/12/2022

If and when third-party cookies finally go the way of the dodo bird, publishers and advertisers alike will need to bring those capabilities in-house. That's where first-party data comes into play.

However, to maximize efficiency and minimize revenue loss, publishers' own data must be centralized, standardized and cleaned up to ensure the information can be utilized in the most effective ways.

What's New in Publishing offers three steps that will help publishers on their journey to first-party data that will work best in cooperation with their marketing partners.

1. Centralize: Publishers must centralize data to create a holistic view of customer data and ensure compliance across all media properties and platforms.

2. Standardize: Data often has formatting ambiguities and most publishers don’t have a “global data model” across properties. Ensure your data is being imported in a standardized format every time, including addresses (city, state, country), job titles, and company names.

3. Clean: To err is human. Data collection comes with entry errors, digitization errors, false information, and duplicates. Verification can be difficult. Consider an automated data cleanse system that eliminates much of the human error factor.

Read the full story here:

If and when third-party cookies finally go away, it is critical that advertisers and publishers bring these capabilities in-house. However, all this first-party data needs to be centralized, standardized and cleaned across a publisher’s portfolio, otherwise revenue will be lost. Versium’s Chris ...

12/09/2022

The Point of Care Marketing Association (POCMA) recently launched the Point of Care Academy to provide educational resources on all ​​aspects of the POC channel. These short, educational videos are designed to give anyone working in the POC industry a solid understanding of how to plan, buy, execute, and measure POC media.

In short, the POC Academy will:
* Provide an overview of a critical media channel to reach patients and healthcare providers (HCPs)
* Arm participants with additional resources to demonstrate the value of the POC channel
* Provide new information and tips on how to navigate the POC channel

In an effort to bring additional transparency to the POC channel, BPA iCompli Tech Assurance serves as an Approved Independent Verification Provider to bring assurance and transparency to the point-of-care advertising industry. https://pocmarketing.org/point-of-care-academy/