09/01/2026
A big shift in AI search happened this month, and it did not make many local business headlines.
Reddit's share of ChatGPT citations dropped from 3.8 percent to 0.5 percent in a single week. That is an 86 percent decline, caused partly by OpenAI changing how ChatGPT picks sources, and partly by Reddit blocking its own site from crawlers.
The bigger point for business owners. When your entire AI visibility strategy leans on one platform, one decision from that platform's owner can wipe it out overnight.