Ruskin Consulting

Ruskin Consulting Ruskin Consulting is an online marketing service led by Google Partner and certified PPC expert, Jos Digital Agency Owners!

Do you want your agency to be self fulfilling? We Fulfill Your Marketing/Web Dev Services. Offer Your Clients More, And Increase Your Revenue With Happy Clients Monthly.

80% of US consumers search for a local business at least once a week. 32% do it every single day.Which means if your age...
10/20/2026

80% of US consumers search for a local business at least once a week. 32% do it every single day.

Which means if your agency clients are not showing up in the local pack, someone else is winning that business.

Our new piece breaks down how to add local SEO to your service menu through a white label partnership, without hiring a specialist. What to look for, how to price it, and how to scale it into a real recurring revenue line.

A quick case study we are proud of.Grey and Sage Salon in Wellington, FL was running one Google Ads campaign covering ev...
10/16/2026

A quick case study we are proud of.

Grey and Sage Salon in Wellington, FL was running one Google Ads campaign covering every service they offered. Conversions were sliding. Cost per conversion was climbing. Their best-converting keyword (their own brand name) was paused.

We rebuilt the account into 6 service-based campaigns, reactivated the branded keyword, and rewrote every ad from scratch.

The result: 383% more conversions, 77% lower cost per conversion, and a jump in conversion rate from 10% to 49%.

If you have not Googled your own business name in the last few weeks, worth doing today.Tracking data from September sho...
10/14/2026

If you have not Googled your own business name in the last few weeks, worth doing today.

Tracking data from September shows that more than 80 percent of branded searches now get an AI Overview. So when a prospect types your business name into Google, the first thing they see is Google’s AI summary of you, not your website.

We have been running these searches for clients this month. Results range from mostly accurate to flat-out wrong. Worth checking yours before a customer does.

Columbus Day, which means either a long weekend or a suspiciously quiet office.If you are working today, we see you. If ...
10/12/2026

Columbus Day, which means either a long weekend or a suspiciously quiet office.

If you are working today, we see you. If you are off, enjoy the extra day.

The team is around either way.

Bing gets ignored, which is usually good news for our clients.Lower CPCs, less competition, and an audience that skews o...
10/09/2026

Bing gets ignored, which is usually good news for our clients.

Lower CPCs, less competition, and an audience that skews older and more affluent. For B2B and financial services in particular, the math often works out better than Google.

We manage the full Microsoft stack: Bing Ads across Search and Display, Webmaster Tools, and the Microsoft Audience Network.

Google started paying publishers for content used in AI Mode, AI Overviews, and Gemini. The spread between who earns wha...
10/07/2026

Google started paying publishers for content used in AI Mode, AI Overviews, and Gemini. The spread between who earns what is wider than most expected.

One early participant is on a $1 million per year run rate. One mid-sized publisher a few months in: 50 to 60 thousand dollars. Many small sites: under 1,000 dollars over several months, less than 0.1 percent of their advertising revenue.

If you were waiting for AI to start paying content creators back, that story is more complicated than it sounds.

More details: https://www.searchenginejournal.com/google-tests-paying-publishers-for-ai-answers-via-search-console/589414/

"The team came in and helped double the metrics."That is Jay Rebaldo  from Code to Revenue on the PPC campaign we ran fo...
10/05/2026

"The team came in and helped double the metrics."

That is Jay Rebaldo from Code to Revenue on the PPC campaign we ran for him. What we appreciated most was the trust: tight deadlines, high expectations, and real feedback throughout.

Thanks Jay. Grateful to be your PPC partner.

Most agencies do not have a capacity problem. They have a systems problem.Same reports every month. Same data pulls. Sam...
10/02/2026

Most agencies do not have a capacity problem. They have a systems problem.

Same reports every month. Same data pulls. Same client updates. That work is eating hours that should be going toward strategy and growth.

Our new piece walks through exactly how we use n8n to automate the repetitive parts, from monthly reports to CRM routing, plus a step-by-step guide to setting up your first workflow.

Read it at ruskinconsulting.com

"Do you work with agencies on a white-label basis?"Yes, we love working with agencies.We handle SEO, PPC, WordPress deve...
09/28/2026

"Do you work with agencies on a white-label basis?"

Yes, we love working with agencies.

We handle SEO, PPC, WordPress development, and content creation completely under your brand. You own the client relationship. We execute behind the scenes.

If you are looking for a fulfillment partner that treats your clients like our own, let us talk.

Learn more: https://ruskinconsulting.com/agencies-industry/

LinkedIn is the most expensive channel we run. It is also the highest-converting for B2B.We build campaigns in LinkedIn ...
09/25/2026

LinkedIn is the most expensive channel we run. It is also the highest-converting for B2B.

We build campaigns in LinkedIn Campaign Manager, run Sponsored Content and InMail, capture leads with native Lead Gen Forms, and target by job title, industry, and company size.

The channel where B2B deals actually close.

More at ruskinconsulting.com

Address

204 South Austin Street Suite 10
Seguin, TX
78155

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm
Saturday 8am - 5pm

Telephone

+14157896962

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