Elm Street

10/09/2026

Buyers aren't just asking "how many bedrooms?" 🏡
They're asking "what's it like to LIVE here?" 👀

Now your website can answer. IDX Broker + Local Logic are officially teamed up 🤝

Here's what you get:
1️⃣ Neighborhood pages that show off the areas you serve
2️⃣ Widgets you can drop onto pages you already have
3️⃣ Local Content on every listing, on by default

🏫 Schools. 🚶 Walkability. 🚗 Commute times. ☕ Local spots.
Local Logic keeps the data updated, so you never have to.

The portals have listings. YOU have local expertise. Now buyers can see it. 💪

✨ Included with Engage and Elite plans, at no extra cost.

👉 https://elmstreet.com/blog/local-logic-idx-broker-integration

10/07/2026

Rising inventory isn't a warning sign. It's your chance to own the market. 🏡

Sellers want hyperlocal answers, and the agent who has them wins the listing. 🏆

5 farming strategies for a shifting market:
1️⃣ Market update mailers
2️⃣ Neighborhood landing pages
3️⃣ Direct mail sequences
4️⃣ Just-listed & just-sold posts
5️⃣ CRM drip campaigns

👉 Full guide: https://elmstreet.com/blog/real-estate-farming-in-a-shifting-market-5-strategies-to-own-your-geographic-area-when-inventory?utm_source=Social&utm_medium=Facebook&utm_campaign=REFarming
💾 Save for your next farm plan

10/06/2026

Our Chief Growth Officer, Heather Elias, closed her Blueprint panel with the advice that stuck with the room.
🔗 https://elmstreet.com/blog/heather-elias-personal-branding-blueprint-2026?utm_source=Social&utm_medium=LinkedIn&utm_campaign=Blueprint

10/05/2026

IDX website isn't a lead problem. It's a settings problem. ⚙️

Most agents let killer features sit switched OFF by default, then wonder why traffic isn't turning into leads 👀

Here's what to flip ON today:

📍 Saved search prompts → trigger after 3-5 listing views (not too soon, not too late)
📬 Listing alerts → match frequency + filters to what buyers ACTUALLY want
⚡ CRM integration → follow up in minutes, not days (speed wins deals)
🚦 Lead routing → right lead, right agent, right away

Bottom line: the difference between a lead generating site and an expensive online brochure? A handful of settings.

Time to audit yours 🔍

Full checklist + how-to 👉 https://blog.idxbroker.com/idx-broker-lead-capture-settings/?utm_source=Social&utm_medium=Facebook&utm_campaign=Today

10/02/2026

What if your website could keep prospecting for you — even while you sleep? 🌙💻

Imagine waking up to new leads in your inbox before your first cup of coffee. ☕ That’s the power of an IDX website that works around the clock.

🔎 Buyers can search your listings
📲 Visitors can become leads
🌙 Your website keeps working overnight
🏡 Your brand stays front and center

Your listings. Your brand. Your leads.

With IDX Broker, your website never clocks out. 🚀

👉 Ready to turn your website into a 24/7 lead-generation machine? Link in bio.

10/01/2026

Our Chief Growth Officer, Heather Elias, took the Innovation Stage at Blueprint: The Future of Real Estate to talk personal branding with a room of real estate and PropTech leaders. She's also a licensed agent, and the advice she shared traces back to lessons she's carried since 2004: depth over virality, consistency over a single big moment.

We put the full story on our blog, from her first blog post in 2004 to the advice she left the room with. https://elmstreet.com/blog/heather-elias-personal-branding-blueprint-2026?utm_source=Social&utm_medium=Facebook&utm_campaign=Blueprint

09/30/2026

Consistency builds trust & trust builds business. 🚀

Showing up regularly with valuable content keeps you top of mind with your audience, but creating fresh content week after week can be challenging.

That's where OutboundEngine comes in. ✨ Our team creates professionally written, beautifully designed newsletters that are automatically delivered to your contacts, helping you stay connected, nurture relationships, and keep your business growing—all without adding more to your to-do list.

Ready to make consistent communication effortless? 💙

09/28/2026

Join us this Wednesday 📅 to learn real strategies for turning the relationships in your sphere into new business 🏡 Save your spot 👉 https://bit.ly/4hasgwq

Learn how much business could be hiding in your network, why staying silent is costing you deals, and how to turn past clients and your sphere into your next opportunity! Sign up for the webinar: https://bit.ly/4hasgwq

09/21/2026

🚪📱 Open house sign-in sheets are so 2010.

If you're still passing around a clipboard, you could be losing valuable leads before they ever make it into your CRM. 📋❌

Today's top agents are going digital—capturing every visitor's contact information instantly and starting follow-up automatically. No messy handwriting. No lost sheets. No missed opportunities. ✨

With a digital check-in experience connected to your IDX website, every open house visitor becomes a lead you can nurture long after they leave.

🔗 Learn more: https://www.housingwire.com/articles/cloze-unveils-app-to-capture-organize-open-house-leads/?utm_source=Social&utm_medium=Facebook&utm_campaign=Open

09/18/2026

📊 Your next closing is already in your database. You just can't see it.

5 signs your CRM is quietly costing you deals 👇

1️⃣ You can't spot your "hot" leads in 10 seconds
2️⃣ Half your contacts haven't heard from you in 90+ days
3️⃣ No clue where leads are in their buyer/seller journey
4️⃣ Website leads aren't syncing to your CRM automatically
5️⃣ You spend more time organizing contacts than talking to them

Sound familiar? Your database isn't broken, it's just buried. 🔑

Stop managing your contacts. Start working them. 💪

👉 Link in bio to book your free demo + read the full breakdown here: https://elmstreet.com/blog/contact-management-for-real-estate-5-signs-your-database-is-costing-you-closings?utm_source=Social&utm_medium=Facebook&utm_campaign=Signs