02/18/2026
Last year we were working behind the scenes with John I. Haas, a world leader in hops growing and processing, to modernize and expand their logo toolkit and visual identity.
The Blindtiger team iterated on new taglines and messaging marks, including "Growing the Future Of Brewing" - to reflect their longtime focus on innovation in growing hops, hop products development, and brewing technology.
We polished their well-known heritage hop mark, cleaning it up for better useability and clarity, and provided alternate forms to use across print and digital.
Colors, brand fonts, a beer label template, and Photography and Digital style guides completed the kit, so they could put it into action.
Cleaner, bolder, and more consistent.
Cheers ! It's been fun to see it all come together and roll out.