06/18/2026
The best goalkeepers aren't just athletic. They're the ones who see the whole field, organize the defense and stay ice-cold when the big moment arrives.
Turns out that's also a pretty good description of a great brand designer.
Yoti Kellner has spent 13 years doing exactly that. Eight years at Wix. A motion studio in Tel Aviv. A street art magazine in Jerusalem. And somewhere in between, he designed the official driving license of Belgium. The country, not the chocolate.
And every Sunday, he's the last line of defense for Brooklyn Lager FC.
He sees everything, sweats every detail and makes the critical save look effortless.
MIND just found its Keeper of the Brand.
Welcome, Yoti!