Sirqul, Inc.

Sirqul, Inc. Sirqul's IoT Platform rapidly helps create engaging Internet of Things (IoT) experiences and applications.

Robert Frederick, Sirqul’s Founder and CEO, has been working on device-to-device communication, intelligent agents, and the necessary infrastructure needed for the "connected world" to become a reality since 1993. After leaving MIT and the MIT Media Lab, Robert joined a three person start-up that Intel and Ericsson ultimately invested in that focused on a technology that later became known as Blue

tooth. They commercialized their offering and named it DeviceTalk, a combination of sensors, mobile devices, and a central server hosted in a data center that managed triggerable tasks. This company licensed its technology solution to mobile operators and was later acquired by Amazon.com in 1999. At Amazon, Robert led Amazon Anywhere, the name of the new team that focused on mobile commerce and making sure that Amazon’s core features could be accessed on a plethora of devices, both wired and wireless. In 2002, after launching popular offerings in the US, Europe, and Asia, through partnerships with device manufacturers and mobile operators, the Amazon Anywhere team became publically known as the Amazon Web Services (AWS) team after exposing its core technology and APIs to external 3rd party developers. As the technical co-founder and architect of Amazon Anywhere and the AWS platform with 32 issued patents, Robert has been at the forefront of driving a change in how entrepreneurs consume services, how investors evaluate startups, and how existing corporate entities and government agencies innovate, disrupting traditional business models forever using the capabilities of what he and his team helped build. That was the beginning of a journey that brings us to today – and Robert’s latest company – Sirqul. The Sirqul EaaS Platform (“Ease”) is used by all kinds of companies to rapidly create engaging experiences and applications for their customers, users and employees. Sirqul is the culmination of over 20 years of innovation in cloud, mobile solutions, APIs and services, applied to the Internet of Things, of which Smart Spaces & Routing Logistics are the primary verticals. Sirqul staff includes people who have been on the journey since 1996, working with Rob at multiple companies, bringing different aspects of the necessary hardware and software together. Sirqul’s vision is to empower existing companies and entrepreneurs to easily imagine and deliver engaging user experiences via connected ecosystems and personal devices, without having to recreate the wheel.

Comtech is our newest Strategic Alliance Program Partner!
01/31/2023

Comtech is our newest Strategic Alliance Program Partner!

Sirqul announces Comtech as new Alliance Partner combining Comtech’s expertise in space, satellite, terrestrial, wireless, and cloud with Sirqul’s EaaS Platform

Thank you MarTech for featuring our partnership announcement on blurring the lines of digital, virtual, metaverse, and r...
03/25/2022

Thank you MarTech for featuring our partnership announcement on blurring the lines of digital, virtual, metaverse, and realverse!

Sirqul has spent almost a decade perfecting location-based engagement and visualization solutions for IoT, mobile apps

03/24/2022

Sirqul Welcomes New Strategic Alliance Partners - Wiliot, Yep, UR3D/Xify, and SEVA.LOVE!

Sirqul’s platform expands in the and physical world with realtime location tracking & visualization, conference calling, for good, and true digital twins.

Read more: https://corp.sirqul.com/new_alliance_partners/

Wooqer and Sirqul, Inc. today announced a strategic partnership to digitally transform the retail in-store experience th...
08/22/2019

Wooqer and Sirqul, Inc. today announced a strategic partnership to digitally transform the retail in-store experience through smart, connected data-driven experiences. The partnership will provide never seen before in-store foot traffic intelligence, customer journey mapping, and closed-loop ROI reporting.

The alliance will focus on leveraging Wooqer’s Retail Platform and Sirqul’s IoT Engagement-as-a-Service (EaaS) Platform with patented location-aware smart devices to drive in-store revenue.

Read more:

Sirqul and Wooqer will provide never seen before in-store foot traffic intelligence, customer journey mapping, and closed-loop ROI reporting.

Shiji Group and Sirqul today announced a new strategic global partnership to digitally transform the Retail, Hospitality...
05/06/2019

Shiji Group and Sirqul today announced a new strategic global partnership to digitally transform the Retail, Hospitality, F&B, and Entertainment industries through smart, connected in-venue experiences. The alliance will focus on international market expansion and speeding up the globalization progress for both parties with collaboration in China, Asia Pacific, Europe, and the Americas.

"Sirqul brings a very unique and innovative technology platform to the Smart Retail space. They are the “brains” that can power the future of smart retail.”— Amy Fu, General Manager, Shiji Retail International Business Development

http://bit.ly/smart_retail_IoT

Sirqul’s Engagement-as-a-Service IoT Platform in conjunction with Sirqul’s location-based smart devices Edysen will significantly enhance guest experiences

03/25/2019

Have you ever gone to the grocery store and did not know which aisle the exact item you were looking for was in? Would you like to have a better fan experience at a sporting event or concert where you could order from your seat, find the shortest line at a concession stand or restroom, get turn by t

Ever wonder where hotel guests are spending their time and money? Sirqul applies "Google-like Analytics" to the indoor, ...
03/05/2019

Ever wonder where hotel guests are spending their time and money? Sirqul applies "Google-like Analytics" to the indoor, physical environment & takes action to influence guest/staff behavior. As Featured in Hospitality Technology w/ partner ADRF https://hospitalitytech.com/cbrs-alternative-hotel-wifi

Sirqul welcomes Leonard Lee to the team as COO. We are thrilled to have him onboard and look forward to the coming year!...
02/27/2019

Sirqul welcomes Leonard Lee to the team as COO. We are thrilled to have him onboard and look forward to the coming year!

Inno­va­tion Busi­ness Lead­er Leonard Lee Joins to Accel­er­ate Glob­al Growth with Ver­ti­cal­ly Inte­grat­ed IoT Solu­tions

01/15/2019

I was speaking to a group in Orlando last week and in NYC for NRF this week. I was explaining that the mission statement for the startup that Amazon acquired in 1999 was to “make it possible for anyone, anywhere, at any time to access any amazon service via any device.” This is why the team was named “Amazon Anywhere”. I took that mission seriously, even as I walked out the Amazon’s door years and multiple teams later.

That mission from 1999 which succinctly gave our small team purpose is alive and well at Sirqul. We focus on Identity (anyone), Location (anywhere), Time (anytime), and Intent (personalization, recommendations, tasking) via IoT (any device) using the technologies and programs I helped create while at Amazon, concepts that have influenced many companies worldwide.

I feel blessed to have stayed on this path and to stand on the shoulders of giants, even when those giants didn’t fully grasp the impact at the time.

Today is a celebration for me, as Sirqul, the 360 degrees of 23 years of work on Bluetooth, IoT, intelligent agents, voice recognition, mobile commerce, location-based services, operational efficiencies, robotics, and automation, come together for the benefit of our team, our customers, and our shareholders in our 7th year of existence.

-Robert Frederick

05/17/2018

Join me at Mobile Growth Summit in New York City on June 7! See speakers, view the agenda, and register here: http://mobilegrowthsummit.com/ #!/register

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