PageHoot

10/06/2023

50% of marketers who use generative AI found that the technology is helpful for product descriptions.

43% of marketers that regularly use AI find it helpful for email marketing.

AI-generated content is changing the game.

Content creation is much easier with AI. Explore the top types of AI-generated content in marketing from new data, and see how you can benefit from it.

10/03/2023

Social media should be a vital cog in your marketing machine, but it's not the whole engine. It's great for making and strengthening connections, but it’s not as easy to turn potential clients into loyal ones.

For that, you need a website. When these two forces combine, magic happens.

Marie Brown is a UK-based soloprepreneur who creates websites for other entrepreneurs and small business owners. Getting active on Instagram has completely changed her business — she shares how in this post.

09/29/2023

After 2 years in beta, 🖼️ on the web is now available.

It includes new like Generative Fill and Expand.

The streamlined interface is designed for new users but can be switched for experienced creators.

Web-style Photoshop has many of the same key desktop features like selection and image retouching.

Similar workflows are grouped together to make navigation easy. More desktop features coming soon.

It also has collaboration and commenting. It's included with all paid plans starting at $9.99/month.

Adobe currently has no plans for a free version but offers interactive demos on their website.

Read more here: https://helpx.adobe.com/photoshop/using/photoshop-web-faq.html

09/20/2023

Your blog content deserves a good format to reach the right audience. The right tools for analyzing and optimizing your content can make a big difference.

Here is a great overview of blog post templates from SEMrush optimized to maximize SEO and traffic.

Check out our five blog post templates, plus details on structure, proper usage, and examples.

09/18/2023

Choosing social media platforms for your small business starts with identifying where your target audience spends time online. Research demographics and preferences.

Consider what content formats suit your business, time required per platform, repurposing potential, your expertise, and what customers want.

Start small with 1-2 platforms, analyze performance, and don't be afraid to experiment. The key is choosing channels sustainably based on what works.

From platform demographics to features, plus a deep dive into important factors to consider, here's what you need to know to find the social media sweet spot for your business.

09/13/2023

Facebook Messenger phishing wave targets 100K business accounts per week

In a new report by Guardio Labs, researchers warn that roughly one out of seventy targeted accounts is ultimately compromised, translating to massive financial losses.

The hackers start by sending Messenger phishing messages to Facebook business accounts pretending to be copyright violations or requests for more information about a product.

The attached archive contains a batch file that, if executed, fetches a malware dropper from GitHub repositories to evade blocklists and minimize distinctive traces.

Finally, the stealer wipes all cookies from the victim's device to log them out of their accounts, giving the scammers enough time to hijack the newly compromised account by changing the passwords.

Hackers use a massive network of fake and compromised Facebook accounts to send out millions of Messenger phishing messages to target Facebook business accounts with password-stealing malware.

09/08/2023

📰Looking to profit from your publication's newsletter? There are lots of options beyond ads and donations for generating revenue. Some top strategies:

🚀Offer your own services directly to subscribers - this delivers the highest potential profit. Offer scheduling links or consults.

🤝Do influencer marketing and sponsorships. Get brands to sponsor content within your newsletter for a valuable collaboration.

🎟Sell event access like webinars to subscribers. Also consider merchandise, premium content subscriptions, and affiliate partnerships.

📈Evaluate your audience, content goals, and partnerships to choose the right monetization mix. Newsletters build valuable connections to engage and convert!

Along with other with the tactics that bloggers use, here are a couple of noteworthy options for monetizing their email newsletters too.

09/05/2023

Some top web stats to know!

• In May 2023, mobile devices generated 65.49% of global website traffic
• 94% of first impressions are related to your site’s web design
• When asked what visual elements they value on a company website, 40% of consumers said images
• 21% of cart abandonments are due to complicated or lengthy checkout experiences
• Of small retail businesses without a website, 24% responded that they don’t know how to create/run a website

Read more from HubSpot

With over 1.5 billion websites, you have to work to stand out. Discover the latest data on web design and analytics to benchmark your site’s performance.

08/30/2023

👀 Don't fall into the trap of chasing every shiny new marketing trend for you !

✋ Stay focused on proven strategies that work for YOUR unique biz.

☝️ Set strategic goals to save time and money! 💰

Prioritize high-impact marketing tasks, avoid low-performing channels, and double down where it counts.

🔥 It's not about doing EVERYTHING - it's about doing the RIGHT things to wow your customers!

🎉 It's how to unlock your potential with focus! 💡

Read more via Duct Tape Marketing

These 5 goal-setting tips will help you save time and money while improving and maximizing your marketing strategy.

08/23/2023

The platform now offering $250 in ad credit for any SMB that spends $1000 on X ads over the next month.

X is making a pitch to lure SMBs back to the platform. 

08/16/2023

New report from LinkedIn shares insights into adoption across industries. 47% of US execs believe generative AI will increase productivity, though few plan to cut roles.

Data shows AI skills growing rapidly on profiles. Check the report to see AI impact on your industry. Understanding shifts will be key as assistive AI advances.

AI won't replace jobs entirely but will transform work.

New insights into the evolving AI shift, and what skills you should be developing.