07/22/2026
What would you do with a sales team that closes 75% of the in-person tours they run?
You'd want them running as many tours as possible. Which means someone has to answer every call, qualify every prospect, and get them on the calendar, all without pulling your closers away from the people standing in front of them.
That's the job Gold's Gym Idaho handed to Goldie, their AI agent from .
Every inbound call now goes straight to her. She sorts member from prospect in seconds, answers the question, and books the tour directly onto the calendar with a lead alert into the CRM. So the sales team stays face to face with prospects, and the front desk greets the member walking in instead of racing the phone.
The results across three clubs and 12,000+ members: 4,127 AI conversations last quarter, 410 qualified leads booked, and a Qualtrics friendliness score that keeps climbing.
One of the country's top regional sales directors shared how she made it work. Full case study here: https://na2.hubs.ly/H06P5XJ0