06/04/2026
Happy Thirsty Thursday Vault Army!!! As we grow older...ahem...I mean perfected, we take every opportunity to take part in and appreciate the joys of a previous era. Whether it be through vintage concert memorabilia, revisiting old media or recreating noteworthy snacks/treats/beverages in order to recapture fond moments of bliss. Nostalgia his a hugely trending market especially in gaming, hence why you and we are here.
Today we highlight Hershey's Kissables, brought to you by Pennsylvania's favorite candy Hershey.
Hershey's Kisses are already iconic, so you might be wondering how they could get any better. Well, if you were snacking in the early 2000s, you might remember Hershey's Kissables. These mini Kisses were coated in a crunchy, brightly-colored candy shell to compete with M&M's. They seemed to be well received when they first hit the market in 2005, so the company went on to expand, creating dark chocolate Kissables featuring candy shells in muted brown and purple hues.
However, Hershey made a fatal error just two years later, leading to this candy's downfall. In an attempt to save money, Hershey reformulated the recipe, replacing rich cocoa butter with more affordable fats. This changed the entire taste of the candy, and customers were not pleased, especially when M&M's were already available to fill their need for a crunchy, candy-coated chocolate treat. By 2009, the damage was done, and Hershey discontinued Kissables for good.
Don't fret however, this beloved treat still has DIY homemade recipes to try to recreate this iconic snack. Although it will more than lively never find its way back to grocery shelves, the delicious taste still lives on in our hearts and minds.
Enjoy your Thirty Thursday and as always Vaulters GAME ON 🎮!