10/05/2026
A logo should do more than look good. It should feel like you.
I’m excited to share a little of what I’ve been creating for my Scottsdale client, Rooted Season. The logo is officially approved, and we are now moving into the branding guide, sachet design, and packaging.
For this project, I wanted a sophisticated and luxurious feel while still keeping the brand organic and intentional. To bring the concept to life, I also brought in a talented illustrator to create the custom icon that became an important part of the identity.
I believe in synergy. I bring my experience and creative direction, but my client’s vision has to be at the heart of it.
I always tell my clients, when we get the logo right, you should wake up thinking about it. You should love it. You should feel proud putting it on everything you create.
That is my goal every time.
It is not just my design. It is something we create together.
And when it resonates with my client, I know I’ve done my job. 🌿✨