10/02/2025
Say hello to Fenix, a standalone multifamily AI product, powered by Sierra, the most advanced conversational AI platform in the world.
- Fenix is a new standalone AI product for managers and operators that has been custom-built for multifamily and will transform the entire customer journey, from prospect to resident.
- Funnel acquired selected LeaseHawk assets — including call center technology, voice AI, call scoring, and standalone self-service tools — and is re-platforming them within Fenix to create better, more flexible solutions for managers and operators.
- Sierra is a conversational AI platform that helps businesses build better, more human customer experiences, and its technology will be leveraged for the first time in multifamily to power Fenix.
Funnel was introduced in 2019 as a platform to enable a new era of flexible operations powered by our renter-centric® CRM. Since then, we’ve had the privilege of working with some of the largest and most pioneering property management companies that were early adopters of centralization. Our vision then and now is that through centralization, AI, and automation, Funnel delivers three wins for everyone in our industry: millions in annual cost savings for operators, bigger and better jobs for teams, and exceptional renter experiences.