TRAY

11/29/2023

Nation's Restaurant News recently featured TRAY's founder and CEO Peter Kellis talking about AI and the value for restaurant operators. Given that Peter did his Masters at MIT in Artificial Intelligence, he's got a lot to say on both the promising future of the technology... as well as a reality check on how we can get to the true value

Deciphering how AI can be a viable solution rather than a shiny object.

10/26/2023

Let's talk about optimizing POS data. TRAY.com

In a rapidly evolving restaurant landscape, the key to success lies in understanding and adapting to the ever-changing dynamics of the industry. Enter the world of POS data. Gone are the days when restaurants solely relied on intuition and experience. Today, the integration of technology, particular...

10/25/2023

Important to know the difference between tipping and a service fee.

They hate the concept but relish the practice because of the control it provides, according to a new report.

10/19/2023

Kitchen display systems and self ordering kiosks, just to name a few.

The restaurant industry, which until recently has relied on traditional processes, is currently undergoing a huge digital transformation with food and beverage establishments of all sizes adopting technology and innovative digital solutions. Against the backdrop of uncertain markets, record inflatio...

10/18/2023

Check out TRAY CRO, Brian Whitney, in this interview with Rob Grimes and our partners at IFBTA.

TRAY is a leading provider of cloud-native enterprise-class POS systems for the hospitality industry. The company’s mission is to empower businesses to operate more efficiently, increase revenue, and provide a better experience for their customers. TRAY’s advanced POS system is used by hospitali...

10/17/2023

So much fascinating intel in this piece- most of this isn't obvious to consumers and people outside of the industry.

Technomic predicts seven industry trends worth watching in its latest report, “What’s in Store for 2024.”

10/12/2023

Is the Early Bird Special making a comeback?!

Remote work, inflation and even Netflix could be driving consumers to eat dinner earlier, particularly at higher-end restaurants.

10/10/2023

Internet health is even more important when you move mission critical platforms like POS to the cloud. TRAY protects our stores with a full and automatic offline mode to keep stores fully operational, even when the internet calls out sick.

Ten pivotal reasons why a robust internet connection is becoming a non-negotiable asset in the modern restaurant landscape.

10/05/2023

Excellent read from Food On Demand, featuring our very own Brian Whitney.

Tray sees an opening to bring cloud-based POS to legacy hardware with no mandated credit card processing.

10/05/2023

Slowing turnover, steady unemployment and flat real wage growth point to growing restaurant employer power over workers compared to 2022 and 2021.

10/04/2023

Excited to celebrate our partner, Stratis Morfogen, and the UNSTOPPABLE Brooklyn Dumpling Shop brand!

Honored to receive “Best in Customer Engagement” Hospitality Technology conference in Charleston, S Carolina today. Brooklyn Dumpling Shop …

10/04/2023

TRAY Employee Spotlight- Corey Collin, Technical Product Specialist

I grew up in Phoenix and currently call it home. I've been working in Restaurant Operations since high school and after graduating with a Entrepreneurship degree, I joined a fast-growing startup focusing on a marketing technology for bars and restaurants to help scale their operations and deployments. Since then, I've worked with TRAY to advance the product and work closely with our partners and brands to understand their needs and ensure that the TRAY solution can help them thrive.