06/08/2026
Photography campaign shot for 2nd Class F***y and their series of custom upcycled jackets for each head coach and the Commissioner of the Upshot League.
Our approach was intentionally elevated, borrowing from editorial fashion and sports culture to create imagery that felt less like merchandise and more like legacy pieces. Designed to honor the people shaping the future of the league while building anticipation around the collaboration itself.
Every league has a first season. Few have artifacts worth remembering. 🏀💥
Photography + art direction for: