Zuma - The AI Assistant for Your Full Resident Lifecycle

Home
United States
Santa Monica, CA
Zuma - The AI Assistant for Your Full Resident Lifecycle

Kelsey is the agentic AI built for the multifamily resident lifecycle.

From first inquiry to rent collection, Kelsey works 24/7/365 as an extension of your onsite team to boost NOI.

06/17/2026

Ask your Leasing Assistants how many tabs they have open right now.

CRM. PMS. Pricing tool. Tour scheduler. Screening platform. Payment portal. Maintenance app. Marketing dashboard. Reputation manager. Shared inbox.

That's 10 tools before they talk to a single prospect.
Each one was added to solve a real problem. Together, they've created a new one: your team spends more time updating systems than closing leases.

The cost shows up in four places:
→ Subscriptions you don't fully use
→ Leasing hours burned on data entry
→ Lost leases from missed follow-up
→ Team burnout and turnover

Your tech stack should work for your team... Not the other way around. AI that integrates with your current tools gives them back the time for what actually closes leases: hospitality.

06/15/2026

Most AI in multifamily isn't solving problems. It's scaling broken ones.

Operators take workflows that were already fragmented and inconsistent, then layer automation on top without ever stepping back to ask: what are we actually trying to accomplish here?

The result?
AI automating a bad process on steroids without any guardrails.

In this industry, we are here for the renter and resident. The goal is to make the renter experience as seamless as ordering from Doordash.

That's the lens we apply at Zuma. Not automation for automation's sake... But purpose-built AI that starts with the resident experience and works backward.

06/11/2026

The average multifamily operator is running 12–20 software tools across leasing, follow-up, after-hours, and collections.

Most overlap. Many go underused. All get more expensive every year.

Budget season isn't about adding more tools. It's about consolidating the ones that don't own a workflow.

That's why we built Kelsey.

🎥 Watch the full breakdown

06/10/2026

Your PMS doesn't increase leasing conversions...

So where do most leasing funnels leak?

→ 40–60% of inbound inquiries never get a timely response → After-hours leads go cold before an agent ever sees them → Tour follow-up is inconsistent across email, SMS, and voice

Industry data is clear: respond within 5 minutes and conversion holds. Wait an hour and it drops by more than half.

In the age of AI, speed-to-lead isn't a nice-to-have. It's table stakes.

Layer speed with personalization and community voice and now you are now you're not just filling units. You're winning leases your competitors never even knew they lost.

06/09/2026

Has your AI ever tried to sell “the penthouse on the 3rd floor”?

“This is the penthouse? With the infinity pool and fully stocked juice fridge?”

“...We’re on the third floor.”

This is what happens when AI completely misses the mark on expectation setting.

The AI promised:
→ luxury penthouse living
→ an infinity pool
→ a juice fridge
→ and rent for $1,800/month

Reality:
→ standard unit
→ $4,750 rent
→ parking costs $1,800

Expectation setting is one of the biggest differentiators between AI that actually knows your community… and AI that’s just making things up as it goes.

06/08/2026

Scaling an AI-first startup requires no slowing down, but instead building as you go.

Here's what made it work, we documented everything. Not after the fact. As we were building. Every process got written down, pressure-tested, and optimized in real time.

We are creating a living system that the whole team can learn from, improve, and optimize.

06/04/2026

“I don’t even set an alarm anymore. I just show up and half my job’s already done.”

One minute, Dane is praising the new AI assistant.

The next:
“Eva thanked everyone for paying rent this month.”

“…we’re only 48% collected.”

AI should help onsite teams work smarter… not confidently hallucinate financial success.

06/03/2026

Your tech debt is quietly eating your NOI.

The average operator runs 12–20 software systems. Many overlap. Some sit unused. Almost all get more expensive every year.
But the real problem isn't too many tools, it's broken workflows:

→ 40–60% of prospect inquiries never get a timely response
→ After-hours leads go unanswered
→ Tour no-shows pile up with no follow-up

The operators who win this budget cycle will consolidate vendors, tie every line item to an NOI lever, and measure ROI in dollars per unit per month, not feature count.

In the age of AI, tech debt is NOI debt.

06/02/2026

“People need to see the big picture of the why.”

One of our favorite takeaways from our conversation with Matthew Busch, Director of Strategic Initiatives at RADCO.

When multifamily teams are juggling marketing priorities, operational changes, training initiatives, and resident expectations… it’s easy for change to start feeling chaotic.

The question isn’t just what are we rolling out? It’s:

→ What problem are we solving?
→ How does this impact residents?
→ Does onsite feel part of the process?
→ Are we aligning initiatives—or layering on more noise?

Great reminder that strategy is just as much about prioritization as ex*****on.

06/01/2026

Cofounder's Shiv Gettu & Kendrick Bradley spent years running a profitable Airbnb business across 13 cities, $40K/month, never stepping foot in a single property.

When covid hit, we thought long-term leasing would be the next move.
It was and it wasn't.

We broke leases. Deferred rent. Convinced others to do the same. Did whatever it took to survive. And when the dust settled, we asked ourselves one question:

Why was this process so broken?

Airbnb had built something magical. A platform where a guest clicks a button, walks in, and everything just works. Seamless.

Long-term? We were scheduling tours manually. Chasing leads by hand. Running operations that felt like they belonged in 2005.

That gap was the genesis for Zuma. We knew that multifamily needed technology purpose-built for their workflows.

Address

3015 Main Street, Suite 333
Santa Monica, CA
90405

Website

http://www.getzuma.com/

Alerts

Be the first to know and let us send you an email when Zuma - The AI Assistant for Your Full Resident Lifecycle posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.