Zuma - The AI Assistant for Your Full Resident Lifecycle

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Zuma - The AI Assistant for Your Full Resident Lifecycle

Kelsey is the agentic AI built for the multifamily resident lifecycle.

From first inquiry to rent collection, Kelsey works 24/7/365 as an extension of your onsite team to boost NOI.

06/04/2026

“I don’t even set an alarm anymore. I just show up and half my job’s already done.”

One minute, Dane is praising the new AI assistant.

The next:
“Eva thanked everyone for paying rent this month.”

“…we’re only 48% collected.”

AI should help onsite teams work smarter… not confidently hallucinate financial success.

06/03/2026

Your tech debt is quietly eating your NOI.

The average operator runs 12–20 software systems. Many overlap. Some sit unused. Almost all get more expensive every year.
But the real problem isn't too many tools, it's broken workflows:

→ 40–60% of prospect inquiries never get a timely response
→ After-hours leads go unanswered
→ Tour no-shows pile up with no follow-up

The operators who win this budget cycle will consolidate vendors, tie every line item to an NOI lever, and measure ROI in dollars per unit per month, not feature count.

In the age of AI, tech debt is NOI debt.

06/02/2026

“People need to see the big picture of the why.”

One of our favorite takeaways from our conversation with Matthew Busch, Director of Strategic Initiatives at RADCO.

When multifamily teams are juggling marketing priorities, operational changes, training initiatives, and resident expectations… it’s easy for change to start feeling chaotic.

The question isn’t just what are we rolling out? It’s:

→ What problem are we solving?
→ How does this impact residents?
→ Does onsite feel part of the process?
→ Are we aligning initiatives—or layering on more noise?

Great reminder that strategy is just as much about prioritization as ex*****on.

06/01/2026

Cofounder's Shiv Gettu & Kendrick Bradley spent years running a profitable Airbnb business across 13 cities, $40K/month, never stepping foot in a single property.

When covid hit, we thought long-term leasing would be the next move.
It was and it wasn't.

We broke leases. Deferred rent. Convinced others to do the same. Did whatever it took to survive. And when the dust settled, we asked ourselves one question:

Why was this process so broken?

Airbnb had built something magical. A platform where a guest clicks a button, walks in, and everything just works. Seamless.

Long-term? We were scheduling tours manually. Chasing leads by hand. Running operations that felt like they belonged in 2005.

That gap was the genesis for Zuma. We knew that multifamily needed technology purpose-built for their workflows.

05/28/2026

Has your Maintenance AI ever asked a resident to upload a photo of a broken heater?

“We offer 24/7 maintenance support using Eva.”

“Yeah, it told me to upload a photo showing the problem.”

“…How do I take a picture of heat not working?”

One of our favorite scenes from THE LEASING OFFICE highlights what happens when AI workflows forget basic human context.

AI should help resolve resident issues faster... not send residents into a confusing support loop while pulling onsite teams away from real, in-person relationships.

05/27/2026

"What's the return on this?"

Every budget conversation comes down to one question:
"What's the return on this?"

And when the answer is "improved efficiency" or "better resident experience"… you've already lost the room.

Here's what actually wins approval:
→ A clear cost breakdown (Year 1 vs. Year 2+)
→ Conservative ROI projections they can verify
→ Impact tied to NOI, vacancy, and expense ratio

We built a framework that walks you through the exact calculation from leasing velocity to maintenance savings to staff time reallocation.

05/25/2026

Does your AI Leasing Assistant actually set your onsite team up for success?

“Yeah, I was actually hoping to speak with Eva… she already knew all my preferences.”

“Ah yes, Eva is sick. Human cold.”

One of our favorite moments from THE LEASING OFFICE:
Three prospect arrives expecting a seamless tour experience… and instead gets stuck in the lobby with an overwhelmed onsite new hire asking:

“Have you ever opened a mailbox before?”

AI should support onsite teams... Not leave them improvising damage control in front of prospects. 🎬

05/21/2026

Content is becoming way more important because renter discovery is changing fast.”

Loved this perspective from Michelle Moriello of Windsor Communities.

For years, it was hard to justify investing heavily in blogs, videos, and lifestyle content because the payoff felt long term.

Now?
Search engines and AI tools both reward strong content.

The communities creating useful, authentic content are building visibility and trust long before a prospect books a tour.

Not every video leads to a lease next week.
But great content compounds over time.

And that matters more than ever.

05/20/2026

Holli Beckman of Coastal Ridge is investing in a content-first marketing strategy.

They’re investing heavily in:
→ SEO
→ Resident-focused content
→ Geo-targeted campaigns
→ Digital engagement strategies
→ Constant experimentation

Because attention has changed.

Prospects and residents are consuming content everywhere:
📱 Phones
🖥️ Screens in front of them all day
📍 Location-based experiences
🔎 AI search + organic discovery

The marketing teams pulling ahead right now treat experimentation like a core competency.

05/19/2026

We sat down with Michelle Moriello of Windsor Communities and Holli Beckman of Coastal Ridge to talk through their Top Tips to Strategize Your Marketing Channel Mix:

Zuma Co-founder, Kendrick Bradley, opened the dialogue with "How do you build a content strategy in the era of AI search?"

One takeaway that really stood out:
Start with the questions that your renters are already asking.

→ Do you allow dogs?
→ What happens during a self-guided tour?
→ What do I need before move-in day?
→ When is the leasing office open?

The best content strategies don’t always start with massive campaigns.
Sometimes they start with the questions your onsite teams are already fielding every single day.

FAQs → blogs → landing pages → AI-search-friendly content.

Simple. Useful. Scalable.

Address

3015 Main Street, Suite 333
Santa Monica, CA
90405

Website

http://www.getzuma.com/

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