I Am Athlete

I Am Athlete imATHLETE provides online race registration and social networking for endurance events and athletes. Register. Donate. Make friends. Beat rivals.

The Time is Now: Endurance Sports Coalition
04/02/2020

The Time is Now: Endurance Sports Coalition

The endurance industry is on the ropes. Small companies need our support to help lobby Congress. Join the Endurance Sports Coalition (it's free).

Waffle House Index: Red
04/01/2020

Waffle House Index: Red

The Waffle House Index is real. The Endurance Event Index isn't. But it should be.

COVID-19: From the Annals of an Industry on the Ropes (aka The Day The Revenue Stopped)
04/01/2020

COVID-19: From the Annals of an Industry on the Ropes (aka The Day The Revenue Stopped)

The coronavirus is decimating the endurance sports business. We are an industry of mom-and-pop companies that could result in hundreds of thousands of lost jobs

Crisis Communication: With Whom to Communicate
03/31/2020

Crisis Communication: With Whom to Communicate

The COVID-19 pandemic creates a time for leadership. These pieces will give you the why, how, when and who of crisis communication best practices.

Crisis Communication: When To Communicate
03/31/2020

Crisis Communication: When To Communicate

The COVID-19 pandemic creates a time for leadership. These pieces will give you the why, how, when and who of crisis communication best practices.

Crisis Communication: How To Do It
03/31/2020

Crisis Communication: How To Do It

The COVID-19 pandemic creates a time for leadership. These pieces will give you the why, how, when and who of crisis communication best practices.

Crisis Communication: Why It's Important
03/31/2020

Crisis Communication: Why It's Important

The COVID-19 pandemic creates a time for leadership. These pieces will give you the why, how, when and who of crisis communication best practices.

Video: Participant Engagement During a Time of Coronavirus
03/24/2020

Video: Participant Engagement During a Time of Coronavirus

Regular athlete engagement is hard to do in normal times. It's even harder during quarantine. Here are a couple of companies that make it look easy.

COVID-19: The Financial Impact on Endurance Sports
03/23/2020

COVID-19: The Financial Impact on Endurance Sports

The coronavirus will most likely have a highly negative impact on the endurance sports business. We are an industry of entrepreneurs. We need a solution.

Event Cancellation Case Studies
03/22/2020

Event Cancellation Case Studies

We are in a nutty time for the endurance business. Communication is critical. I'll be doing videos sharing ideas. Let me know if you have any!

Video: Crisis Communication
03/20/2020

Video: Crisis Communication

We are in a nutty time for the endurance business. Communication is critical. Here is a primer on best practices as well as a link to the full best practices guideline.

Event Cancellation Best Practices
03/19/2020

Event Cancellation Best Practices

Event cancellations are at an all time high due to increased weather, pandemics and more. The free download of Event Cancellation Best Practices will guide you.

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