Santa Cruz Software Company

12/30/2025

What kinds of image changes are acceptable? And what kinds of changes are unnacceptable?

In our latest episode of the Santa Cruz Software Labs podcast, Santiago Lyon explores this difficult question when discussing the coming provenance mandate.

06/06/2025

In ad design, translation isn’t just a word swap. Translation reshapes every pixel of your ad. Our new blog shows how to stop button bloat, headline overflow, and white-space gaps before they sabotage your creative. Read the proven workflow and keep copy and layout in perfect sync. 👉 https://hubs.ly/Q03q-Y-Q0

05/12/2025

Designing for trust: three‑quarters of creatives rate authenticity as mission‑critical, and an overwhelming 93% would standardize tools like Content Credentials and imperceptible watermarks.

Dig into the complete findings on our blog: https://hubs.ly/Q03m4t0m0

05/07/2025

Authenticity sells: 67% of consumers say a design’s realness matters, and 59% would skip buying if it feels fake. Add clear authenticity markers and trust soars to 98%, with 97% ready to recommend the brand.

Check out the full survey on our blog: https://hubs.ly/Q03llKlL0

05/06/2025

Nearly 9 in 10 consumers and three‑quarters of graphic designers say they run into fake‑looking ads, emails, or websites at least once a week. Our survey of more than 1,000 respondents confirms that inauthentic visuals are now part of everyday life.

Check out the full survey on our blog: https://hubs.ly/Q03llGfw0

05/01/2025

A new survey reveals that both consumers and graphic designers are routinely exposed to inauthentic visual content—and increasingly, they don’t trust what they see. The findings show a clear call for stronger protections, new standards, and design practices rooted in trust and transparency.

The study found that 88% of consumers and 74% of designers report encountering inauthentic or fake-looking content—ads, emails, websites—on a daily or weekly basis. These are not rare occurrences: they are a regular feature of the modern visual landscape. For brands, the stakes are high. Two thirds (67%) of consumers say authenticity is important in design. Over half (59%) say they would not purchase a product if its design appears fake or inconsistent.

Read more:

A new survey reveals that consumers and designers routinely come across inauthentic visual content—and increasingly, they don’t trust what they see.

01/08/2025

🚀 Streamline Your DAM Creativity 🚀
🗓️ Date & Time: Thursday, Jan 16 at 11 AM ET / 08 AM PT
📄 Register: https://hubs.ly/Q031NmmD0

Are you a creative professional frustrated by constant software switching and inefficient asset management? Our exclusive webinar with and will reveal how integrating Digital Asset Management (DAM) can transform your workflow and boost your team's productivity. 🎨📈

What You'll Learn:
✅ How seamless DAM integrations can improve team efficiency
✅ Strategies to break down software barriers
✅ The latest technologies shaping the future of DAM
✅ Practical tips to streamline your creative toolkit

💥 Special Bonus 💥
Attendees will receive a FREE PDF Whitepaper from Ralph Windsor of DAM News on the future of digital asset management.

🔗 Don't miss out on this opportunity to revolutionize your creative process.
Register Now: https://hubs.ly/Q031NmmD0

11/18/2024

Graphic designers are embracing AI with caution—but the rewards are undeniable.

Our latest survey of over 400 designers reveals that AI is no longer a fringe tool; it's a core part of daily workflows for 98% of respondents. The results? A striking 91% report positive ROI from AI adoption.

👉 Explore the full survey results and download our infographic to uncover how designers are adapting, innovating, and thriving in an AI-enhanced creative landscape: https://hubs.ly/Q02Yy_lt0

10/16/2024

Today is the final of Adobe MAX. Stop by the Santa Cruz Software booth to see a live demo of our new ad design automation tool, BannersUI.

09/19/2024

We are proud to announce the public launch of BannersUI Verison 1, an innovative tool that automates ad design and integrates directly with DAM systems via BrandingUI.

BannersUI simplifies the creation of ads for platforms like Facebook, Instagram, and Google Ads, saving time by automatically resizing and reformatting creative assets. This new solution streamlines workflows for marketing and creative teams, ensuring consistency and efficiency across campaigns.

To learn more about how BannersUI can enhance your digital advertising efforts, read the full announcement here: https://hubs.ly/Q02QxSzZ0

Santa Cruz Software today announced the public release of Version 1 of BannersUI, an advanced ad design automation tool that integrates seamlessly with Digital Asset Management (DAM) systems and is also available through BrandingUI, the marketing collateral template portal by Santa Cruz Software.

09/12/2024

We are proud to announce the release of our latest whitepaper, authored by Ralph Windsor of DAM News. Learn how integrating DAM systems with creative tools like Adobe Photoshop, InDesign, and Illustrator can streamline workflows, boost productivity and foster better collaboration.

Read more: https://hubs.ly/Q02PJNhJ0 d

DAM Systems with Creative Tools Can Transform Enterprise Workflows Santa Cruz Software, a leader in creative operations and digital asset management (DAM) solutions, today released a new whitepaper “Streamlined DAM Creativity: Integrating DAM Systems with Creative Tools for Enhanced Efficiency.”...

07/10/2024

We're thrilled to announce a major update to BrandingUI: our new ad design automation feature! This powerful tool now automates the resizing and reformatting of banner ads for Facebook, Instagram, Google Ads and other ad platforms.

Say goodbye to tedious design adjustments! BrandingUI analyzes design file objects to seamlessly reposition and resize elements like logos, background images, and call-to-action text, ensuring every ad looks perfect on each platform.

Check out the full press release here:

BrandingUI Automates Time-consuming Task of Rendering Banner Ads for Popular Platforms Including Facebook, Instagram and Google Ads SANTA CRUZ, Calif. – July 10, 2024 – Santa Cruz Software today announced BrandingUI, a distributed marketing resource portal, now offers ad design automation, enabl...