Spherex

Name: Spherex
Address: SILICON VALLEY 2340 Walsh Avenue, Suite D, Santa Clara, CA, 95051, US
Telephone: +1 408-550-2340

Spherex is making every movie and tv show relevant, appropriate, and compliant in every culture.

Spherex is a global technology and data company transforming how media and entertainment enterprises create, adapt and deliver film and television to audiences worldwide through AI and machine learning. With unmatched expertise in cultural adaptation, ratings, metadata and title monitoring, Spherex works with the world’s largest media companies, movie studios, networks, distributors and streamers

to build larger audiences, speed up content discovery, drive more video views and generate higher revenue.

12/02/2020

"Regional content has been gaining momentum in the OTT space for a while now. Players such as Amazon Prime and Disney+Hotstar are increasingly focusing on regional and so are consumers. Apart from big players, there has been a rise of newer platforms such as Hoichoi and aha that focus on individual markets instead of Hindi-speaking ones. The rise of local regional content production by almost all OTT players has also driven the overall demand for the platform."

With OTT consumption increasing on streaming platforms, players are tapping the individual preferences of the audiences. Experts say smaller towns are not only consuming content in their own languages but are increasingly open to paying for content

11/27/2020

The campaign to end the use of to***co in Nollywood was heightened recently when veterans, as well as stakeholders in the creative industry, unveiled a “No to Smoking Music Video."

The campaign to end the use of to***co in Nollywood was heightened recently when veterans as well as stakeholders in the creative industry unveiled a “No to Smoking Music Video,’’ writes Yinka Olatunbosun. For many Nigerians, to***co adverts have long disappeared from the television screens in...

11/23/2020

"Holding the title of “the Hollywood of the Middle East,” Egypt possesses a booming film and television industry. Furthermore, this media does more than simply entertain. Egyptian cinema addresses social issues throughout the Arab world, from meaningful discussions about marginalized communities to day-to-day issues for the average Egyptian."

Despite censorship and regulations, Egyptian cinema addresses social issues that can be touchy subjects in the country and the Arab world.

11/18/2020

“We strongly believe that Africa has a wealth of untold stories,” said Dorothy Ghettuba, head of African original programming at Netflix. “As we grow our slate of Originals in Africa, partnerships with organisations like Realness will help us achieve our goal of investing in writers who will bring diverse genres of authentic, local stories that will ensure our audience members see their lives reflected on screen.”

The episodic content lab is for writers in South Africa, Kenya and Nigeria.

11/17/2020

"Webtoons could be the key to bringing about international content collaboration and cultural exchange between Korea and Japan, Japanese publishing company Shueisha’s chief editor Kota Saito said on Tuesday at the Korea-Japan Joint Content Production Presentation held during the first “ON: Hallyu Festival” in Coex, southern Seoul."

Webtoons could be the key to bringing about international content collaboration and cultural exchange between Korea and Japan, Japanese publishing company Shueisha’s chief editor Kota Saito said on Tuesday at the Korea-Japan Joint Content ...

11/12/2020

"In a move that will have a far-reaching impact, the Union government has brought Over The Top (OTT) platforms, or video streaming service providers such as Netflix, Amazon Prime, and others, under the ambit of the Ministry of Information and Broadcasting.

Currently, there is no law or autonomous body governing digital content. In a gazette notification issued on Wednesday and signed by President Ram Nath Kovind, online films, digital news and current affairs content now come under the purview of the I&B Ministry headed by Prakash Javadekar."

Currently, there is no law or autonomous body governing digital content

11/10/2020

"The Ontario government is taking steps to completely change the way the film rating system in the province works by getting rid of age-based movie ratings altogether. Earlier this month, the province introduced legislation to repeal the Film Classification Act, 2005, which requires that every movie shown in Ontario be classified as either General, Parental Guidance, 14 Accompaniment, 18 Accompaniment or Restricted. Instead, Ontario has introduced the new Film Content Information Act, 2020, and it no longer mandates that movies be given these age-based ratings. "We have taken steps towards updating the province's film classification framework to reduce regulatory burden on businesses and better reflect today's digital marketplace," reads a statement from Ontario's Ministry of Government and Consumer Services. "We are doing this by proposing to eliminate film classification requirements and licensing requirements for film exhibitors, retailers and distributors." If passed, the act will require that exhibitors provide publicly available information to consumers about the film's content that is more descriptive than just the standard age-based rating, including violence, nudity, coarse language, substance use and more."

The Ontario government is taking steps to completely change the way the film rating system in the province works by getting rid of age-based movie ...

Address

SILICON VALLEY 2340 Walsh Avenue, Suite D
Santa Clara, CA
95051

Telephone

+1 408-550-2340

Website

https://www.spherex.com/

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