AyadiPro Digital Marketing Solutions

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If there’s one thing I’ve learned in life, it’s that nothing comes free. That free trial of Netflix you signed up for? T...
09/08/2016

If there’s one thing I’ve learned in life, it’s that nothing comes free. That free trial of Netflix you signed up for? They didn’t offer you it to support your binge watching habit. Ultimately, they wanted you to get a taste of what they’re offering so that you stay a customer.

Link: http://ayadipro.com/blog/business-tips-info/3-viral-marketing-campaigns-that-are-worth-the-catch/

To gain something you want, such as new clothes, knowledge, or relationships, you need to be willing to give something up—money, time, effort, etc. As a marketer, your goal is to give your buyers something valuable enough to earn their interest, bus

Many brand marketers at for-profit companies are accustomed to working with a large marketing budgets that fund their va...
08/18/2016

Many brand marketers at for-profit companies are accustomed to working with a large marketing budgets that fund their vast array of marketing activities from events, to syndicated content to paid social media advertising. But not everyone has that luxury.

Link: http://ayadipro.com/blog/business-tips-info/687/

I’m inspired by how non-profits, often with limited budgets, use social media to drive successful campaigns. Not only do they share their story with a considerably smaller budget than a typical corporate budget.

Email marketing has come a long way in just the past few years. But with all the fancy new functionality brands are util...
07/30/2016

Email marketing has come a long way in just the past few years. But with all the fancy new functionality brands are utilizing, you know what’s kind of funny? A well-written, plain-text email can perform just as well (if not better) than a highly designed email with tons of bells and whistles.

Link: http://ayadipro.com/blog/business-tips-info/how-to-write-a-marketing-email-10-tips-for-writing-compelling-email-copy/

So, how do you write a great marketing email? It all comes down to a few copywriting best practices that you should apply to both the subject line of your message and the message body itself.

Measuring the return on your social media investment is no longer optional.To secure executive buy-in for social marketi...
07/20/2016

Measuring the return on your social media investment is no longer optional.

To secure executive buy-in for social marketing strategies—and larger, dedicated budgets—digital and marketing leaders need to confidently demonstrate how social media efforts are contributing to an organization’s broader business goals.

Link: http://ayadipro.com/blog/business-tips-info/a-comprehensive-guide-to-social-media-roi/

# BusinessTips

Social media return on investment (ROI) accurately also lets marketers put more time and resources into what’s working, and improve the tactics that aren’t delivering real value.

When I think about what makes social media so unique, I always come back to one thing: relationships. Nowadays, getting ...
07/07/2016

When I think about what makes social media so unique, I always come back to one thing: relationships. Nowadays, getting to know your audiences and building relationships with them is easier than ever. Through social media and analytics, marketers can understand their audience base in ways we never could before.

Link: http://ayadipro.com/blog/business-tips-info/how-brands-can-create-lasting-relationships-on-social-media/

Social Media Today reports that social media users have risen by 176M in the last year, with 12 new active mobile social users joining every second.

“I feel stuck. Where should I go from here?”It’s not uncommon to feel like there’s no obvious next step in your career. ...
06/30/2016

“I feel stuck. Where should I go from here?”

It’s not uncommon to feel like there’s no obvious next step in your career. It’s hard work to guide yourself, especially when you’re walking into the unknown.

Link: http://ayadipro.com/blog/business-tips-info/how-to-get-unstuck-in-your-career/

So what do you do when you feel stuck? Do you jump ship? Apply for a new role within your company? Or just stick it out? In the right context, any of those options could work out just fine. But how do you know which direction is right for you?

Seventy percent of marketers expect to spend more on social media ads in 2015 than in 2014. This is contributing to a re...
06/17/2016

Seventy percent of marketers expect to spend more on social media ads in 2015 than in 2014. This is contributing to a remarkable 33.5 percent global increase on spending for social media ads this year, bringing the total spend to over $23 billion. Impressive right? Except when you take a step back and realize that this only represents 13.9 percent of digital ad spending.

Link: http://ayadipro.com/blog/business-tips-info/tips-to-reduce-the-cost-of-social-media-advertising/

In other words, social media advertising is growing, but still only gets a small chunk of most marketing budgets. Before your social ad budget can grow, it’s essential that you make the most of the money you’re given.

It’s no secret that content marketers are churning out more whitepapers, ebooks, and online content than ever before, de...
06/05/2016

It’s no secret that content marketers are churning out more whitepapers, ebooks, and online content than ever before, devoting huge portions of their budgets and resources to circulating as much information about their brands as possible. But when it comes to content marketing, is it possible to have too much of a good thing?

Link: http://ayadipro.com/blog/business-tips-info/ways-to-help-build-interactive-content-and-plan-your-marketing-budget/

Based on research conducted by Content Marketing Institute, 60% of B2B and B2C marketers are struggling to produce engaging content and 35% find it difficult to produce a wide enough variety of content to keep their audience interested.

Gmail and other internet service providers are making it tougher to get your emails delivered. Due to smarter spam filte...
05/27/2016

Gmail and other internet service providers are making it tougher to get your emails delivered. Due to smarter spam filtering algorithms and features like Gmail’s category tabs, your emails may not even make it to the recipient’s primary inbox, let alone get seen.

Link: http://ayadipro.com/blog/high-tech-education/successful-email-marketing-techniques-to-tackle-the-evolving-inbox/

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While you could always ask your subscribers to add you to their address book or move your emails into their primary inbox, these requests demand action from them and may not happen.

The importance of goal-setting cannot be understated—and social media goals are no different. But how to actually achiev...
05/15/2016

The importance of goal-setting cannot be understated—and social media goals are no different. But how to actually achieve those goals is another conversation altogether, and one that’s not talked about as often. So we took the battle-tested S.M.A.R.T. system goal setting model (Specific, Measurable, Achievable, Realistic, Timely) and applied it to the world of social so that you’re not just setting your social media goals, you’re setting yourself up to achieve them.

Link: http://ayadipro.com/blog/high-tech-education/reaching-your-social-media-goals/

Increasing your social media reach, for example, is a great goal to have. But what’s your benchmark for success? Is it 50 followers? Or 500 followers? And on which social network? If the goal is too vague, you’ll never know what you’re working toward

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Santa Clara, CA
95051

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+14082490115

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