HG Insights Company

09/19/2024

“Sales AI is not just about automation; it’s about augmenting human potential. Though AI is still in its early days, we're only scratching the surface of what’s possible.”

Dave Kennett, Founder and CEO of ReplayzIQ, knows AI is transforming sales. His company leads the way in AI-powered advancements in sales tech.

Our latest report breaks down the Sales AI landscape, showcasing the top 75 tools and adoption trends. See which AI companies are revolutionizing sales in the report. 💥

https://bit.ly/3Tz16EK

09/05/2024

The potential the sales technology explosion brings to the tech industry is one thing.

Evaluating a boatload of new tools is another.

In fact, it's one of the most challenging parts of leading and supporting teams.

Learn how Xactly Corporation uses our market reports to size up the B2B purchasing market and make data-driven decisions.

You'll find out "Xactly" why they were named a Leader is Sales Software for 2025 and their key takeaways from our IT Spend Report. 🙌

As a Revenue Operations Director, staying informed of market trends is crucial. It ensures I’m leading my teams effectively and ultimately supporting our revenue teams. Over the past few years, I’ve seen an explosion in sales technology, with new tools rolling out (what seems to be) daily. This ...

09/04/2024

84% of CEOs say they don’t have enough—or good enough—data to make decisions.

Learn how technographic data points can answer the most critical GTM questions such as:

- Who to target?
- How does this fit our market?
- When should we engage?
- What is our message?

Our friends Ashok B. and Andrew Watt have a deep understanding of the data it takes to find and close more deals. Listen in on their discussion here:

Join us for an exciting LinkedIn Live webinar, "Data to Deals," on July 29th at 9 AM ET with HG Insights! 🚀 🎯 Driving Deals with Technography: Turn data 📊 into winning deals 💼 and supercharge your sales strategy! 🔥 Don't miss this game-changing opportunity!

06/12/2024

HG Insights helps with pricing, pipeline generation, and shortening sales cycles. But the value of our data doesn't stop there. 🎢

See how our data helps different teams here. https://bit.ly/4aZ8q27

06/10/2024

Thank you for the front-page coverage of our exciting new announcement! 📰

https://martechseries.com/mts-insights/rohini-kasturi-joins-hg-insights-as-chief-executive-officer/

06/06/2024

📰 Breaking news 📰

HG Insights and its Board of Directors today announced the appointment of Rohini Kasturi as the company’s new CEO.

See what Riverwood Capital and the new have to say about the announcement, here.👇

https://bit.ly/4ee9Icg

HG Insights and its Board of Directors today announced the appointment of Rohini Kasturi as the company’s new Chief Executive Officer.

05/30/2024

What is enterprise marketing, exactly?

"This is a question I recently asked myself while iterating on my responsibilities as HG Insights’ VP of Growth. As someone working at a company that sells and markets to enterprise-level clients quite often, I consider a knowledge of enterprise marketing to be essential," said Matt Hogan, VP of Growth, HG Insights.

There are a handful of components that delineate enterprise marketing from other types of marketing. These include:

— Working with a larger team of decision-makers
— Heavy segmentation by departments, locations, or other factors
— The potential to get lost in the details
— The need for an ever-increasing amount of tools to manage and track campaign performance

Learn more about this essential aspect of marketing here. 👇

https://hginsights.com/blog/enterprise-marketing-what-when-how-and-why?utm_campaign=awareness&utm_source=facebook&utm_medium=organic_social

Learn about enterprise marketing, the best tools, and the steps you need to take to build out a successful enterprise marketing strategy.

05/29/2024

Ever wondered what products other people in your role use? We dove into our data to uncover the top technologies in critical job roles at B2B companies. Here’s what we found →

🏆 Salesforce, Microsoft 365, and Google Workspace reign as the most-used products across organizations.

🛠️ Python is the top tool in Engineering roles, with a customer base of 2.8M companies.

📈 Canva is a major disruptor in the marketing segment, gaining share of a market long dominated by Adobe.

From Software Engineers to Marketing Managers, our new report shows you which products are most used in each role, giving unparalleled insights into buyer behavior. Check it out here 👇

https://bit.ly/4azRRcU

05/28/2024

Software Spend Report: SMB And Mid-Market Trends In 2024

HG Insights has identified 2.5 million SMB and Mid-Market businesses buying software, fueling $780.5 billion in revenue in 2024. Discover insights into the SMB software market size, spend across key industries, and the top vendors and products. Read our latest market report today.

https://explore.hginsights.com/software-spend-report-smb-mid-market-company-trends-24

05/23/2024

Drill down ↘ from high-level planning decisions to granular, actionable insights on a company-wide level. ↘

This video shows you how to track tech install + usage rates with the HG Platform!

https://hginsights.com/hg-use-cases/hg-use-case-tracking-tech-installs

Tracking tech stacks, installation, and usage rates with the HG Platform In this step-by-step video, Henry Hedeen, Partnership Manager, shows how the HG Platform allows you to track technology usage across geographies down to the specific product level to reveal competitive and complementary opportu...

05/22/2024

In Case you missed it:

MarTech Edge Interview With HG Insights CEO

HG Insights Has Been Hailed As The Authority In Technology Intelligence; What Role Does TI Play In Helping Sales And Marketing Teams Improve Overall Performance?
When you know your market, you can grow your market, finding the opportunities that competitors miss.

https://hginsights.com/blog/martech-edge-hg-technology-intelligence