10/06/2026
💡 Tuesday’s Tip # 18: START SELLING BEFORE YOUR CALENDARS ARRIVE!
Don’t wait until your calendars are printed to start taking orders. And, don't make your supporters "hunt" for a way to purchase!
Create a short pre-order campaign and reach the supporters who already know your organization.
📧 Start with your email list.
Reach past donors, volunteers, members, parents, alumni and other supporters. Include a large “PRE-ORDER YOUR CALENDAR” button that takes them directly to the purchase page.
📱 Promote pre-orders on social media.
Share your calendar cover or a sneak peek and include the purchase link wherever possible.
📲 Add a QR code to graphics and printed materials.
Use it on social graphics, flyers, posters and event materials so supporters can scan and go straight to the purchase page.
⏰ Give pre-orders a deadline.
“Pre-order by October 31” gives supporters a reason to buy now rather than putting it off.
📣 Don’t announce it just once.
Launch the campaign, share a sneak peek, send a reminder and finish with a “Last Chance to Pre-Order” message.
Pre-orders build excitement, generate early sales and help you estimate demand before placing your final calendar order.
📌 Save this tip for your next calendar fundraiser.
📤 Share it with your fundraising team.