06/03/2023
Color psychology is the study of how colors can influence human mood and behavior. According to color psychology, the human mind subconsciously reacts and interprets colors in a way that influences our actions. It’s the reason we choose one brand over another or are more likely to click on a green button over a red one. Of course, emotional responses to colors can depend on a range of personal factors, including gender, cultural experiences, and age.
If you want to create a color palette that attracts your target audience and accurately tells your brand story, it’s essential to have a basic understanding of color psychology. To get you up to speed, this handy infographic outlines some of the most common color associations:
Orange is energetic and warm. Some common associations with orange include creativity, enthusiasm, lightheartedness, and affordability.
Red is the color of blood, so it’s often associated with energy, war, danger, and power but also passion, desire, and love. Some common associations with red include action, adventure, aggression, and excitement.
Yellow evokes positivity, youth, joy, playfulness, sunshine, and warmth.
Pink evokes feelings of innocence and delicateness, gratitude, romance, softness, and appreciation.
Blue is perceived as authoritative, dependable, and trustworthy. Common associations with blue include calmness, serenity, confidence, dignity, and security.
Green is the color of nature. It symbolizes growth, freshness, serenity, money, health, and healing.
Black represents power, elegance, and authority. Common associations with black also include class, distinction, formality, mystery, secrecy, and seriousness.
