TechValidate Software

05/17/2018

When we set out to create the best customer stories program ever, we had some questions. So we reached out to the experts who've built programs that inspired us—here's what they had to say:

When prospective customers visit your website, will they find relevant customer stories that they can relate to? In a recent SurveyMonkey Audience study, we found 82% of buyers trust the voice of your customers over brand or product copy. And 58% of people said they seek out customer testimonials on...

05/08/2018

We sat down with a Director of Product Marketing to find out how he uses feedback to surface impactful customer stories and gain valuable insights into the customer experience. Get the full story in our blog:

Bill Roth and his team needed to backup their marketing claims with evidence. As the Director of Product Marketing for a large enterprise computer software company, Bill faced strict corporate requirements that all claims be substantiated. He was looking for an easier way to collect quantifiable pro...

03/23/2018

Here are the top 6 ways our customers use social proof in their marketing:

The truth is, buyers are highly skeptical of marketing and sales claims. Nielsen research shows that 92% of buyers trust peers over advertisers—but that doesn’t mean you can’t earn their trust. Savvy marketers are increasingly turning to their customers to speak up on their behalf and validate...

03/08/2018

Customer stories build credibility, but what if your new product doesn't have many customers? IBM's Cheri Bergeron shares her secret to getting social proof at scale—and three ways to leverage it in your marketing:

It’s no secret that customer stories are gold for credibility—whether your goal is to build trust in a new product or equip your salespeople for the daily battle against the competition. There’s just one problem. Even though your sales team is begging for case studies and testimonials, they ar...

03/01/2018

SurveyMonkey was voted a top place to work in the Bay Area by Fortune!

It's not just startups.

02/23/2018

Here at TechValidate, we're big fans of case studies. This article by HubSpot has some great ideas for how to use them in your marketing:

Learn 15 ways to get the most out of your case studies on and off your website.

02/16/2018

Prospects want to hear from your customers, but customer references are hard to come by. Get more advocates to endorse your brand in two steps. http://ow.ly/UqPa30iqRCp

02/15/2018

Happy Valentine's Day from the team at TechValidate by SurveyMonkey! Tell the world how much your customers love you—we can help. http://bit.ly/2oaHQ0O

02/07/2018

"You're asking the wrong questions" and 5 other mistakes that could be holding you back from success with your customer stories—read our latest blog for tips and tricks!

Case studies are loved by many for their ability to educate prospects and turn sales and marketing spiels into verified, credible claims. Sales teams need them to show proof to their prospects. Marketers add them to email campaigns to keep mid-funnel buyers engaged. And potential customers look for....

01/24/2018

Last chance! Sign up for our webinar, 11am today. Joining us is a savvy marketing leader from IBM, who will share how her team gets more case studies, reviews, and testimonials without burdening the sales team for leads.

Wednesday, January 24, 2018 at 11:00 AM Pacific Standard Time.

01/24/2018

Last chance! Sign up for our webinar, 11am PT today. Joining us is a savvy marketing leader from IBM, who will share how her team gets more case studies, reviews, and testimonials without burdening the sales team for leads.

Wednesday, January 24, 2018 at 11:00 AM Pacific Standard Time.

01/22/2018

What does it take to stand out in a highly competitive market? Get an inside look at how BMC Software leverages the voice of their customers to get a leg up.

We know high-quality customer stories—filled with data and qualitative evidence—make a world of difference in building trust with prospects, moving leads through the funnel, and inspiring customers to expand their usage of your products. And yet, limited resources mean many marketing teams can.....