04/22/2026
This Earth Day, ranching families in Boomitra's Northern Mexico Grassland Restoration Project are getting paid for restoring the earth. 🌱
For years, these families have been restoring native grasslands across 4 million acres of the Chihuahuan and Sonoran desert. Now, that stewardship is generating direct financial returns — under a model where ranchers and local partners receive at least 75% of gross carbon revenue.
As Ángel G., one of the participating ranchers, put it:
“It is deeply rewarding to receive payment for my contribution to mitigating climate change. By doing what I love, I can help improve our shared home, even in a small way. It is a valuable, additional incentive that allows me to keep improving my work hand in hand with natural processes.”
Thank you to every ranching family whose daily stewardship is helping build soil carbon, and to our buyers for backing producer-led carbon removal.
Learn more in the official press release: https://boomitra.com/northern-mexico-rancher-payments/
Happy Earth Day. 🌍