Etna Interactive

Etna Interactive We're a full-service online marketing agency for elective healthcare wanting the best in creative, tech, and search marketing.

It’s marketing that makes you MORE. Etna Interactive is Now Fully Remote! Etna Interactive is a full-service healthcare marketing agency specializing in digital marketing for plastic surgeons, cosmetic surgeons, dermatologists, ophthalmologists, med spas, and other elective medical practices across the United States and Canada. We help practices grow through strategic website design, SEO, Answer E

ngine Optimization (AEO), AI search optimization, Google Business Profile optimization, PPC advertising, social media marketing, content marketing, reputation management, email marketing, analytics, and technology integration. Since 2002, our team has partnered with healthcare providers to increase online visibility, attract qualified patients, and deliver measurable practice growth through data-driven strategies.

How we feel about getting a long Labor Day weekend: 😌 🏖️ 🌭 Have a safe, fun, and relaxing Labor Day weekend from all of...
09/04/2026

How we feel about getting a long Labor Day weekend: 😌 🏖️ 🌭

Have a safe, fun, and relaxing Labor Day weekend from all of us at Etna Interactive 🎉

Taking a moment to appreciate our team and all the healthcare practices we support. We will be out of office Monday, September 7th in observance of Labor Day.

Wild stat from Entrepreneur: 46% of business owners are completely invisible to AI. 🤯Entrepreneur’s Jimi Gibson studied ...
09/04/2026

Wild stat from Entrepreneur: 46% of business owners are completely invisible to AI. 🤯

Entrepreneur’s Jimi Gibson studied 400 companies across five industries and found something most marketers haven’t caught up to yet: a business can be visible while the owner behind it is not, and AI treats that business differently because of it.

The bigger surprise?

Companies where the owner was visible to AI saw 2.5% traffic growth, while companies where the owner was invisible dropped over 28%. Same industries, same
timeframe. 📉📈

Link in bio to read the full piece Entrepreneur 🔗

This September, we’re celebrating five people who’ve helped move mountains for our clients. 🎉🙌⛰️🔶 Dave Wilcox - 14 years...
09/03/2026

This September, we’re celebrating five people who’ve helped move mountains for our clients. 🎉🙌⛰️

🔶 Dave Wilcox - 14 years
🔶 Kamil Baranowski - 14 years
🔶 Dane Lovejoy - 12 years
🔶 Mark Soisson - 5 years
🔶 Caymin Ellspermann - 2 years

Thank you for the dedication, quality work, and the wins along the way. Cheers to each of you.🥂

There’s a distinction in AI search that most practice leaders haven’t encountered yet. 🔍The two ways brands appear in AI...
09/01/2026

There’s a distinction in AI search that most practice leaders haven’t encountered yet. 🔍

The two ways brands appear in AI search results: being used (as a background source the AI draws from) vs. being cited (explicitly named in the response).

For healthcare businesses, this gap is significant:
-Being used means AI draws on information about your brand without citing the source.
-Being cited means AI explicitly references your brand or content as a source in the response.

Both usage and citation require ongoing tracking, and improving each requires a different strategy.

Search Engine Land published a great breakdown of why this distinction matters. Worth a read.

➡️Link in bio.

08/31/2026

Once misinformation enters the AI ecosystem, how quickly can it spread across platforms?

Faster than you might think.

On an episode of La Jolla Cosmetic podcast, Monique Ramsey sits down with Etna Interactive CEO Ryan Miller to discuss how AI can amplify inaccurate information, why consistency across your digital presence matters, and what practices should be thinking about as search continues to evolve.

🎙️ Catch the conversation and hear Ryan’s perspective on navigating visibility in the age of AI.

08/21/2026

AI can sound incredibly confident, even when the answer isn’t fully accurate. 🤔

That’s part of what makes AI-generated answers so easy to trust.

AI systems are designed to produce responses that are useful, clear, and convincing. They analyze available information, weigh probable answers, and generate a response that is likely to make sense to the person asking.

But confidence isn’t the same as certainty.

As AI becomes a bigger part of search, marketing, and everyday decision-making, that distinction matters. A polished answer can still be incomplete, outdated, or simply wrong.

The takeaway: Treat AI as a powerful resource, but fact-check the information that matters.

A smaller business can earn stronger visibility than a larger competitor in AI search when its authority signals are mor...
08/14/2026

A smaller business can earn stronger visibility than a larger competitor in AI search when its authority signals are more specific and consistent. 📍

AI-driven discovery looks for patterns across your entire digital ecosystem including reviews, provider profiles, Google Business Profile, local listings, and off-site mentions.

Our latest blog breaks down what that means and what to do about it.

➡️ Comment “AI Search” for the link to the blog.

Address

PO Box 4016
San Luis Obispo, CA
93403

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Website

, ,

Alerts

Be the first to know and let us send you an email when Etna Interactive posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Etna Interactive:

Shortcuts

Share

Category