11/04/2019
I’ve been an active Facebook user for a very long time, and I have mostly loved it. You all have brought me comfort, joy, connection and a whole lot of laughs over the last 10 years or so. Facebook has been a wonderful way to connect with my world, and I am grateful for all of the conversations and connections I’ve enjoyed all these years. Thanks for giving me space in your feed. :)
But it’s time. It’s time to make like Gwyneth and consciously uncouple from Facebook.
This week’s podcast episode explains why I’m deleting my account (yes I’ve downloaded all my data and carefully considered the implications for my business, etc).
I'm not throwing a Facebook tantrum, I’m just taking control of my media and information consumption.
As of right now, I don’t feel confident that the folks at Facebook can protect us (the user community) from false and dangerous propaganda.
As of right now, a politician can run ads making patently false claims, and Facebook will do nothing to stop it.
And as if that’s not bad enough, their editorial is sketchy too. When outlets like Breitbart News (which is known for spreading misinformation) are offered up in the “personalized news” feed as a legit source for someone with a certain political leaning, you know you’ve got a problem. (To be fair, Facebook puts more reputable outlets at the top of the feed and relegates Breitbart to lower in the feed … but honestly … is the average bear able to make that distinction? This bear probably wouldn’t).
Democracies get wobbly when propaganda is allowed to flourish.
And the propaganda problem isn’t the only problem Facebook poses.
The Cambridge Analytica scandal revealed how easy it was (maybe still is?) for a company to trick Facebook users into giving away sensitive psychographic data by downloading one of those innocent looking apps that shows which celebrity you look like, or how you’ll look in 40 years. C.A. then used the data it collected from the app to manipulate people during the last presidential campaign.
Seeing Mark Zuckerberg stumble through fairly straightforward questions during his recent testimony in DC made me realize something:
Either the Facebook platform has become too massive and impossible to regulate …
OR
the Facebook platform has become too profitable and too successful to regulate.
In other words, when you’re making this much money, who cares about democracy or consumer protection or privacy?
Either way you slice it, it doesn’t feel like a platform I can participate in without feeling like I’m getting punked.
***That’s not to say I won’t be back once they solve these issues. ***
And let’s be clear, I’m NOT leaving Instagram, which is owned by Facebook. That platform doesn’t seem to have the same capacity to spread “fake news” and false advertising. But if the Instagram party starts to feel like the Facebook party, then I’ll pull the plug on my account there as well.
You can still find me by signing up for my twice monthly missives/show notes at www.bronwyncommunications.com , and on my podcast Twenty Minutes with Bronwyn (available via Spotify, iTunes, and most major podcast platforms), through LinkedIn: https://www.linkedin.com/in/bronwyn/ and of course, through Instagram:
Thanks for hearing me out. Shine on, you crazy diamonds.
(This account will self destruct at 5pm PT today … Cue Mission Impossible music.)
https://podcasts.apple.com/us/podcast/20-minutes-with-bronwyn/id1410855468 =twentyminuteswithbronwyn.podbean.com%2Fconsciously-uncoupling-from-facebook-f082b88a8db2eb5030500db185d63c71
I have spent the last 20+ years helping people shine during some of the most important moments of their lives—whether that was helping a client prepare for a judge’s seat on American Idol, a “casual chat” on Real Time with Bill Maher, or a shot at glory on the TED, TEDx and TEDGlobal stages.