06/09/2026
Most enterprise websites are still built to educate. The problem: your buyers already did their research before they got there.
Bernadette Blanchard put it well in our on-demand session with Steve Ohanians: the website is now "the final exam." Forrester backs it up. 94% of B2B buyers arrive pre-informed by AI.
That changes what the site needs to do. Case studies, outcomes, proof points positioned where a skeptical buyer will look first. Less orientation, more validation.
The session is free and on-demand. Worth 25 minutes if your team is working through a website strategy decision right now. Link in the comments.