Bold & Zesty blog

04/21/2021

The Bold & Zesty blog is no longer updated! I now run Luck & Co • Email for Ecommerce - find me there!

04/16/2019

Very excited about the Remote Work Summit that starts today! The future is remote, no question about that, but curious to hear different's companies take on how they make it work.

8500+ attendees & 25+ remote experts discuss top tips & strategies on working remotely. Attend Online for Managers, CEOs & Freelancers. Get Your Free Pass!

04/01/2019

Drip campaigns can seriously simplify your life, automate your email marketing, AND achieve your email marketing goals much more effectively than you doing it with manual one-off emails.

Every professional blogger and business owner in 2018 needs to include email automation, and an email drip campaign is an essential building block. Grab 3 drip campaign examples from this post.

03/31/2019

There are a few “seasonal” tricks to increase your email click through rate, if you use them sparingly, they will give you nice spikes in the click through rate when you need it most. Check out this post to learn how

I know that the goal of almost every email you send is to get subscribers to take action — click on your link and convert. That's why email click through rate is the most important email metric. Learn 11 strategies for how to increase YOUR email CTR.

03/28/2019

Psychology of email marketing: these tips have helped to constantly get open rates of well above 40% per campaign >>

Scared your next email campaign will result in even lower open rates than you already get? In this article, you’ll learn to understand and master the 3 pillars of email marketing, and use them to boost your open rates to 40% or more! But before we get started... When your subscriber sees your emai...

03/23/2019

Do you want to become a great email marketer? Here are the 10 areas of expertise that are essential to email marketing.

What every good email marketing manager needs to know to be successful. Deliverability, list building, subscriber engagement, email automation and more.

03/20/2019

Below are the factors that make your email go to the Gmail Promotions tab and are easy to change.

If you send marketing email, especially on MailChimp, and want to avoid the infamous Gmail Promotions Tab, this post is for you. One rule to rule them all: if it looks like promotion, it gets labeled as promotion.

03/10/2019

“Now” is such an elusive thing.

I constantly catch myself either anticipating future moments or indulging in memories. (For example, I’m currently very excited about getting a cat after I’m done with my travels in 10-11 MONTHS).

And when someone next to me exclaims "You are living the dream”, after I tell them I'm traveling the world this year, I'm like "Ah, that’s right!"

I thought I was good about appreciating what I have, but apparently a reminder is helpful.

P.S. Anyone knows how to make the practice of meditation enjoyable? Or is it always a torture? 😅

03/06/2019

I left my favorite city in the world (San Francisco) to go travel the world. The coolest thing: I'm actually making MORE money than before.

In the post above, I describe why it's important to do those things "you've always wanted' NOW, how to overcome fears, and how to make money remotely and be location-independent.

Hope it's helpful!

How to make a decision to leave your job and become a digital nomad: my story plus useful resources (including a free download) and video!

03/03/2019

Talk about extra legroom... 🙌

On my way from Australia to New Zealand, I flew Business Class for the first time. It was awesome!

After a 3.5-hour flight, I felt productive AND rested. Woot!

As my friend said, it's fantastic motivation to work hard and smart to always fly like that.

This time, I got lucky (but there is something to increasing "luck surface area", and that's what I'm doing by traveling the world this year).

How it all went down: I bought the cheapest economy ticket for $122, and then saw it didn't include any luggage.

Searching for a way to add bags, I found something curious on the Air New Zealand website: I could submit a bid for an upgrade. If they accepted my bid, I'd be upgraded & my card would be charged. If the bid was too low, I'd stay in my orginal class.

They gamified the process, too, with a bar that showed your chances based on the amount of your bid. Sounds like a smart strategy, eh? I wonder why more airlines don't do it.

I bid $89, and the bar identified my chances as "extremely low". Good thing I'm a marketer, so I immediately translated that as "moderate".

So long story short, a few days before the flight they upgraded me to Premium Economy, which included 2 bags, yay!

And then at the airport another flight got cancelled and all passengers were moved to our flight, so they had to push everyone forward. Which meant pushing Premium Economy to Business. 🙌

Moral of the story:
👉 Flying business class is freaking awesome - it's my goal to easily afford that every time I fly.
👉 More airlines should gamify upgrades.
👉 Increase your luck surface area (Google that and read the article by Codus Operandi - should be the first result).

11/05/2018

I'll be speaking on a video marketing panel at a TwentyThree event this Thursday @ 6pm, come join me! We'll discuss breaking into webinars and how to make webinars successful for your company. 🙌

The Video Marketing Meetup is coming back to San Francisco and you're invited! Video is the best way to tell stories and connect with a customer. But video is scary and foreign to many marketers who want to harness the power of visual storytelling. That's why TwentyThree designed the Video Marketing...

08/25/2018