07/29/2026
I've watched founders burn six months and most of their budget building an app nobody actually asked for. It happens more than you'd think.
After building my own product and sitting with hundreds of founders while they built theirs, I keep running into the same five mistakes, and they all show up before the MVP even launches.
The one that gets almost everyone? Trying to build for everyone. When your app is for everyone, it ends up being for no one. The founders who make it pick one user, solve one real problem, and park everything else for later.
Swipe through the five. If one of them stings a little, that's actually good news. It means you caught it before it cost you.
If you're sitting on an idea right now and you're not sure what to keep and what to cut, send me a DM. We'll book a quick call and talk it through, just you and me. No sales pitch, only a real conversation about your idea.
