Truthset

02/09/2021

We love our data partners who are committed to data transparency and quality - especially when it comes to finding singles who are ready to mingle. xoxo Speedeon!

is in the air this time of year. Brands looking to target single people love our data. And we love that our ‘Single’ status data is 20% more accurate than other data providers according to Truthset latest analysis. https://bit.ly/2LyI1T8

10/28/2020

https://www.mediapost.com/publications/article/357204/ensuring-advancement-of-quality-data-qa-with-tru.html

Which datasets are useful and accurate, and which might lead us to false or misleading conclusions?

06/17/2020

Two weeks ago we introduced Truthset to the world. Since then, the market reaction has been overwhelmingly positive.

Here's the story of why I decided to start it.

Throughout my 25 year career, one thing has become painfully obvious: as marketers have continued to migrate to data-driven marketing for its promises of precision and accountability, a new problem has arisen: is the data accurate? The quality of person-level data can make the difference between rea

05/28/2020

After more than a year of hard work, our team is excited to officially launch out of stealth today! Introducing Truth{set} - an industry-first scoring system for data quality.

At a time when consumer brands waste $50 billion each year due to advertising inefficiencies, poor targeting, and fraud - the need to help marketers understand and trust the quality of data that is powering their campaigns is crucial.

Read more about our launch via by Ha: https://techcrunch.com/2020/05/28/truthset/

Data, the cliche goes, is the new oil of the digital economy. But Truth{set} co-founder and CEO Scott McKinley wants to know: “Why does no one care about the quality of that fuel?” That’s an issue McKinley saw in his seven years as an executive at Nielsen, where he said he realize…

04/22/2020

12/19/2019

Truth{set} is a data intelligence company, focused exclusively on validating the accuracy and compliance of consumer data. We help our enterprise clients build trust in data, and improve the performance of any data-driven decision, from marketing to compliance and fraud prevention.

Truth{set} establishes Truthscores™, numerical scores between 0.00 and 1.00, to denote the accuracy of people-based data. Truthscores™ are the product of artificial intelligence and wisdom of the crowd algorithms that run across its Truth Partner Network. In return, Truth Partners - leaders in identity resolution, data brokerage and first-party data owners - receive detailed analysis and powerful insights regarding the accuracy of their data.

Truth{set} does not own, share, enrich, or expose data; rather, we compile a likelihood of truth for any individual record that can be used to validate the accuracy of data and power more accurate, privacy-safe consumer interactions.

We are currently in pilot with a select cohort of industry-leading marketers, data companies and technology platforms. To inquire further, contact [email protected]

06/08/2019

"Truth is so rare that it's delightful to tell it."
- Emily Dickinson