12/23/2025
Some years feel incremental.
2025 felt like a turning point.
It was the year sell-side AI stopped being a theory and became something the industry actually relies on - and that’s because of the people in these photos.
Behind the scenes, our team spent the year operating real-time AI decisioning at scale, turning AI PMPs into something buyers can depend on and publishers can trust, and proving that better outcomes come from better decisions at the source.
We’re incredibly thankful to our partners at Index Exchange for helping push this from innovation to infrastructure, and for being true collaborators along the way.
Most of all, we’re proud of the team that made this feel normal - not experimental. That takes craft, discipline, and a lot of trust in each other.
2026 is the year custom AI-curated supply becomes the standard operating model for programmatic.
We’re grateful for this team, thankful for our partners, and excited to keep building what’s next together!
