09/01/2026
What happens when you bring subscription leaders together, add cocktails, and put retention on the menu? 🍸
We found out at Recurly’s Sips & Subscriptions happy hour.
This intimate virtual experience brought together subscription leaders for a hands-on cocktail class and, more importantly, an open conversation about what’s actually working when it comes to retention.
A few takeaways stood out:
🥃 Discounts aren’t always the long game. Price reductions can help drive initial conversion, but they can also train subscribers to wait for the next deal.
⏸️ Pause is having a moment. From seasonal usage to changing customer needs, giving subscribers a way to step back without fully churning can create a better path to retention.
🎯 Personalization matters after the pause, too. Re-engaging subscribers at the right time, based on their usage patterns and peak seasons, can make the difference between a temporary pause and a permanent churn.
And, of course, there was plenty of great conversation, friendly competition, and a few cocktail creations along the way. 🍹
Thank you to everyone who joined us and shared your experiences, questions, and ideas. We loved having you at the table.