InfoScout

10/10/2018

Said Dennis Moore, our CEO, about the recent rebrand to Numerator: "We continually challenge ourselves and our clients and partners to monitor and lead the changes in the industry, and re-branding ourselves as Numerator is one of many steps we are taking to stay ahead of the changing landscape.” Like and follow our new page and take a look at our press release to understand what's to come:

MARKET TRACK AND INFOSCOUT REBRAND TO NUMERATOR, LAUNCH OMNICHANNEL PANEL OF RECORD SOLUTION

10/08/2018

As Numerator, we are able to uniquely link what people buy to the reasons and influences behind their purchases. Our comprehensive path data and omnichannel purchase data (powered by the InfoScout OmniPanel) deliver an unmatched view of the consumer shopping and purchase experience. To keep up to date on what we’re doing as Numerator, follow our new page and take a look at our new website: www.numerator.com

10/04/2018

We have some exciting news!

InfoScout has joined forces with Market Track to form one brand. At Numerator, we are uniquely able to link what people buy to the reasons and influences behind their purchases, combining the power of the InfoScout OmniPanel, and the advertising, promotion, ecommerce pricing and digital shelf messaging that influence the path to purchase.

Be sure to like and follow us over at Numerator for future company insights and updates.

09/17/2018

It’s been a year since Amazon purchased America’s best-known organic grocer, Whole Foods Market. Take a look at our blog post to understand how last year’s acquisition has changed Whole Foods, its long term shoppers, and Amazon Prime members’ shopping behavior in-store:

08/28/2018

At InfoScout, our exciting, impactful client-focused work places us at the forefront of the market research industry. Know someone who would be a great fit? By referring a Sales Director or Account Executive candidate, you will be eligible for an up to $2,500 fee - no strings attached! Follow this link to start: http://bit.ly/2wkggD2

08/02/2018

Do you want to have the chance to earn an up to $2,500 fee and help us grow? Refer someone to our InfoScout sales team. We have an easy, less than 1 minute referrer sign-up process which will help you create a unique link to refer candidates. Follow this link to get started: https://lnkd.in/dpBAkHd

08/01/2018

“CPGs should consider overinvesting in panels that better measure consumers across all today’s consumer channels – from traditional bricks and mortar to eCommerce,” - Paul Hunter, the Markley Visting Professor at Miami University, former global CIO at dunnhumby and VP at IRI. As America’s largest purchase panel and trusted partner for omnichannel insights, we're thrilled to be spotlighted in his article:

07/30/2018

Retailers such as Amazon, Aldi, Lidl, Trader Joe's and others are gaining share at a rapid pace, and Private Label products now account for 20% of annual consumer spending. Find out what's really happening with sales in these "blind spot" channels - register here for our webinar, presented with Retail Leader, at 2:00 PM EDT on Tuesday, July 31st:

07/27/2018

Over a week after Amazon Prime Day, we took a further look at actual purchase data from real Amazon shoppers to understand how they shopped and what they purchased. Check out our blog post here:

Another Prime Day has come and gone, and there’s no doubt that this day has become a staple in the retail holiday calendar. On Prime Day itself, InfoScout surveyed 1000+ Prime Day shoppers to understand their attitudes and sentiment around …

07/23/2018

We surveyed 1,000+ shoppers who made a purchase on Amazon in the first 24 hours of Prime Day. Here's what we found:

InfoScout surveyed 1000+ shoppers who made a purchase on Amazon in the first 24 hours of Prime Day to quickly understand consumer sentiment and attitudinal insights around this retail holiday. Now in its 4th year, Amazon Prime Day has proven …

07/16/2018

Do you want to have the chance to earn an up to $2,500 fee and help us grow? Refer someone to our InfoScout sales team. We have an easy, less than 1 minute referrer sign-up process which will help you create a unique link to refer candidates. Follow this link to get started: http://get.infoscoutinc.com/external-referral.html

11/29/2016

Click and Collect is on the rise! 51% of Click and Collect users tried the service for the first time in the past 12 months. http://ow.ly/xLns306DQk7

Click and Collect is gaining traction as more shoppers make purchases online and pick up merchandise in a physical store. People like the...