Catch+Release

12/16/2022

We had Jarvis Ai write this post copy.

Are you ready to take your content strategy to the next level? Get ahead of the game and learn what digital marketing pioneer Gary Vaynerchuk has to say about the future of content. From his own advent into social media, Gary Vaynerchuk bulldozes through outdated best practices, inspiring marketers around the world with fresh insights on new approaches that will help them grow their businesses and succeed in today's ever-evolving landscape. In this episode, we are going to explore some of Gary’s thoughts on making content more effective so that you can accelerate your brand’s growth and reach a wider audience. Our eyes widen as we get ready to write down every word coming out of this marketing master’s mouth.

Jarvis is a fan, Gary.

Listen now (32 min) | The future of content is now.

12/14/2022

7 of the best spots of 2022, as chosen by the curators at Catch+Release.

7 reasons why Found Content is Everything

11/17/2022

Our guest this week on Lost In Found is David Born of Born Licensing. He specializes in licensing a very particular type of Found Content: Fictional characters. Recently, he helped Havas London make the Asda supermarket Christmas spot featuring Buddy The Elf.

David gives some practical tips about how to put a fictional character in your ad campaign. And why they’re better than celebrities (for one, fictional characters never drink and drive). We also talk about the GEICO Angry Birds ad, The Uber Famous Rides campaign from last Halloween and a whole lot more, including a heart-warming story about how David got his childhood friend, who also happened to be a talking bunny, a paying gig.

Listen now (36 min) | How to license famous fictional characters

11/15/2022

What happens to all that if Twitter disappears? Our curators have a backup plan. :)

Why the (possible) end of Twitter probably won't mean Dark Ages 2.0

11/08/2022

The holiday season is upon us. Need some last minute holiday content ideas? We got you. Check out the latest from our newsletter LOST IN FOUND.

Get your audience what they really want. Hint: it's not stock.

06/13/2022

We recently shared snapshots of this spot, and now we're excited to show you the full thing!

produced and directed while Catch&Release curated and licensed all the footage. As FEIT didn't increase their carbon footprint by traveling around the world to shoot this film, they were able to expand their sustainability efforts beyond their shoes to their brand campaigns as well.

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Creative Strategist: .kugge
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05/22/2022

Much like FEIT shoes, our new found content campaign for them gets better every time we put it on. Watch the full spot - link in bio.

Client:
Executive Creative Producer:
Creative Strategist: .kugge
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05/20/2022

FEIT makes sustainable shoes by hand. So creativelab made a found content campaign they could feel good about. Watch the full spot - link in bio.

Client:
Executive Creative Producer:
Creative Strategist: .kugge
Film Director:
Editor:
Music:  
Color Grade:  
Agency:
Curation:  
Licensing:
Production manager:

05/17/2022

We are beyond thrilled to introduce creativelab, a creative agency that uniquely sits within our startup! Creativelab is the first full service agency in the world that exclusively uses Found Content as its medium so that brands can create at the speed of culture. Read all about it here: https://www.campaignlive.com/article/creative-licensing-company-catch-release-launches-creative-agency/1755954 Campaign US

The full-service agency will build campaigns only using content it finds online.. From Campaign US

05/10/2022

Check out this strikingly visual and sensory spot we worked on! Believe it or not, we licensed just one piece of footage that was split up and used throughout the ad. A perfect example of the breadth of Found Content beyond UGC videos. https://www.catchandrelease.com/work/lexus-introducing-the-all-new-lexus-rz/