Skupos

08/25/2023

We’re excited to announce that Skupos is joining the team at PDI Technologies, Inc., a global leader delivering powerful solutions and insights that serve as the backbone of the convenience retail and petroleum wholesale ecosystem. At Skupos, we’ve always focused on connecting CPG brands and stores so that they can better serve their customers, make smarter decisions, and grow revenue. We look forward to expanding our innovation with PDI.

Jake Bolling, Co-Founder and Chief Executive Officer at Skupos said, “Since our founding in 2016, Skupos has focused on generating better business outcomes for entrepreneurial, independent retailers and the consumer brands they stock. Our team can be proud of what they built at Skupos, which ultimately attracted the attention of PDI. There’s only increased value ahead for everybody in the industry as this next chapter begins.”

PDI has acquired Skupos Inc. Read more here: https://pditechnologies.com/news/pdi-acquires-skupos/

08/15/2023

Big love to Kshama, Nestor, Rahul, and Vivek for their quick thinking and extra efforts over a recent weekend during a data emergency. 🚑👏

08/11/2023

Independent Convenience Retail Trend Report - See what happened in Q2!

Access the report now:

Discover how brands are using real-time CGP data to build innovative strategies that evolve alongside the dynamic landscape of the retail convenience market.

08/09/2023

We are thrilled to announce that Annie Xie has joined the Skupos team as a Product Manager!

A few fun facts about Annie:
🍴 Lover of new Cuisines
🌿 Appreciator of Nature
🚗 Road Trip Enthusiast

08/07/2023

Hands in! 🖐️ Big thanks to Jesse for the hard work in keeping everything in tip top shape for our independent retailers!

08/02/2023

We are thrilled to announce that Trey McGhee has joined the Skupos team as a Junior Account Executive!

A few fun facts about Trey:
1. A 😸 and a 🐶 person (he has 2 dogs and a cat)
2. 🕵 Secret Service candidate
3. 🚫 No middle name

07/31/2023

Unique flavor profiles and Monster's Reign lead packaged beverage innovation across independent convenience stores in Q2.

Get the full analysis on what happened in Q2 in our latest trend report: https://hubs.ly/Q01ZtMfp0

07/06/2023

In 2022, To***co unit sales were down -8.5% YOY. Which subcategories saw the biggest impacts?

In terms of share, Ci******es lost -1.9 share points versus other categories, which saw subtle increases in share. Smokeless To***co Alternatives saw the biggest increase in share at +0.9 points, and a huge increase in unit sales as a result.

Learn more in our latest data report:
https://hubs.ly/Q01TbTXp0

06/27/2023

Energy Drinks led the Packaged Beverage category in total sales in 2022, with brands like Celsius, PRIME, Gatorade, and ZOA all storming onto the scene. In fact, Celsius accounted for over 60% of category unit gains in 2022!

Find out which brands were most successful, and which brands might need to re-energize their approach in our latest infographic.

https://hubs.ly/Q01TH9hQ0

06/21/2023

Wondering if Skupos might be right for your business? In a recent article from NACS, we discussed how brands of all sizes use Skupos to optimize their convenience retail strategy. From increasing distribution, to optimizing SKU assortment, to designing promotions that work, we’ve done it all.

Learn more about how we’ve worked with emerging, mid-size, and large brands to level up in independent convenience retail.

Data can help brands get into a previously untapped market.

06/15/2023

Exciting opportunities coming to retail stores soon thanks to Erin's big efforts!

This consumer initiative is going to make a huge splash, hooray, Erin!

06/14/2023

Your independent convenience retail experts have a new webinar for you!

Join us on June 16th at 10AM MST where we'll discuss how multi-billion-dollar brands to brands looking to break into the channel have used data to answer key business questions like:

-- How can we better understand a key channel? What are key trends?
-- How can we find gaps and grab share despite market challenges?
-- How does our market share and pricing compare to our competition?
-- Where are we currently distributed? Where should we be distributed?

Don't miss out! Register today.

https://hubs.ly/Q01SM2650